Starting an online casino from scratch or even upgrading your existing casino platform with new features and options can be a strain – both money and timewise. White Label is a popular, constructive solution aiding casino businesses to achieve their full potential by providing customers with appropriate, often tailor-made service. This type of solution has proven functional and beneficial to numerous now-industry giants, becoming a widely used iGaming practice worldwide.
The benefits of the White Label are multifold; one of the most attractive aspects of White Label is that customers can get fully customisable, In-House Solutions for their iGaming platforms, perfectly suited for the business they offer.
What Does an In-House Solution Embody?
Just about every White Label solution comes with a package of services customers get included in their iGaming platform design. Depending on the White Label provider, these services vary, allowing customers to choose among a broad array of offers, and, in doing so, create a unique experience for their players. It is precisely this unique experience that an In-House Solution makes.
In assessing In-House Solutions, the following options read as common offers customers can choose among:
Gaming Licence
Depending on the licence(s) a White Label comes with, i.e. can offer, the customer gets to choose the licencing type most fitted for their iGaming platform. Some of the most commonly acquired licences are UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), Curacao Gaming Licence together with some of the lesser-known yet quality ones, too - Kahnawake Gaming Licence, Costa Rica Online Gambling License, AAMS, and plenty others.
Online Casino Games
At large, when creating their In-House Solutions, customers get to choose games powered by top industry providers such as NetEnt, Microgaming, Playtech, Play’n GO, etc. Yet, there are some White Label options that offer their own games, such as Wazdan, CoinGaming, and others, creating a more diverse game environment for the customer.
Payment System
Different White Labels offer different payment methods. Depending on the geo market the customer is targeting, they should check if their chosen White Label features payment methods accepted/common in that region. A few popular, country-specific payment methods are Interact for Canada, Trustly for Nordics, and others.
In case there’s some uncertainty as to whether a payment method is accepted in your target market, you should have the option of consulting with the White Label representative to check.
Affiliate System and Merchant Accounts
As is the case with most White Label solutions, customers can decide themselves on the Affiliate platform for their iGaming platform. However, there still are a few White Label providers that come with their own Affiliate platforms, which should be noted in the White Label offer description.
Customer Support
Most White Label solutions offer customer support consisting of highly trained, industry-educated, and knowledgeable agents, fluent in one or several languages. Clients should rest assured that the customer support team they get will be privy to all peculiarities relating to their business.
Gaining and Retaining Customers
Depending on its style and overall approach to business, a White Label may offer you different ways of customer retention that can range from thoroughly developed business plans to industry-specific tools and strategies. However, not all White Labels provide this service.
Anti-fraud and Security
Similarly to customer retention plans, different White Labels offer different anti-fraud and security techniques. Most commonly, a White Label solution will feature an entire fraud department, guarantee high security and player protection. The point of an anti-fraud system installed is to detect suspicious activity and uncover potential bonus abuse and fraud.
