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Sportsbook Reviews and Ratings

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Start your betting journey by reading through our sportsbook reviews that will be key to helping you decide where to play from our comprehensive list of betting sites. 

It’s only ever going to be a fair contest if you’re playing at a betting site that’s safe, reliable and trustworthy, and that’s the kind of sportsbooks you will find below. 

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Our content contains affiliate links and we may make a commission on operator registrations and deposits made through these links. We only recommend licensed operators and we would not endorse any brand that is not verified by our experts. Get the truth, then play.


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Additionally, to be recommended, a sportsbook is going to need to boast all the features we’ve come to expect from a modern-day online betting site, like offering an excellent all-round experience when it comes to providing competitive odds, a wide offering of sports to bet on and plenty of markets within those sports. To name but a few. 

What allows us to seamlessly separate the wheat from the chaff is our unique multi-dimensional ranking system for sportsbooks. 

This includes weightings given to different criteria relating to the betting site when we conduct our in-house sportsbooks' reviews, player experiences flagged up on the AskGamblers Complaint Service and players’ own reviews of the site. 

Why Should You Read Our Sportsbook Reviews 

There are plenty of reasons why our sportsbook reviews should be your first port of call when it comes to deciding which betting sites you want to sign up at, make a deposit and start playing.

The first is that you’ll want to know which sites are legit, honest and transparent and will give you a fair crack of the whip when it comes to playing at them. We’ll tell you in no uncertain terms who you can trust and who you want to be avoiding.

Once we’ve told you the ones you can trust, we’ll go one step further by telling you what rating we’ve given them so you can choose from the most highly rated ones.

Our in-depth online sportsbooks reviews will also reveal how they ranked across different factors, allowing for like-for-like comparisons. For example, if the generosity of their betting odds is paramount to you, then you can see how one betting site stacks up against another when it comes to that specific criterion based on our ‘quality of odds’ ratings.

Over time, we revisit these betting sites and update our scores for each one, accordingly. That allows betting sites that didn’t do so well the first time to improve on their ratings, while keeping other sportsbooks that initially ranked well on their toes, making sure they keep up their high standards. 

All these reviews are conducted by our own gambling industry veterans who know sports betting sites inside out. 

This, combined with the customer complaints system and players’ own reviews, gives us, and you, the full picture of each betting site we review.  

Trusted sportsbook reviews by AskGamblers

How We Review Online Sportsbooks

All is about to be revealed! Next up, we’re going to talk you through which eight criteria we assess all sportsbooks by, explaining why each one is important to your experience and how we went about testing the site for that particular metric. 

Sportsbook’s Licence 

Most sportsbooks hold a betting licence. Some don’t. Those who don’t are an instant red flag for us. It means there’s little or no control over how they go about their business and leaves you, the player, vulnerable to shady practices and a poor all-round experience because they’re not regulated by a higher order. 

But among those who do hold one, some betting licences are more credible than others. Top of the tree are those who hold the UK Gambling Commission licence or the Malta Gaming Authority licence. They’re the hardest to obtain and the hardest to maintain. 

Others, such as the Curacao licence, are better than nothing but a little less trustworthy than a licence from a reputable iGaming authority. 


As in life, a betting site’s poor reputation is hard to lose, and a good one is hard to build and keep in the long run. 

And this is where feedback from our thousands of active readers plays such an important role. 

Our Customer Complaints process and player betting sites reviews help paint the full picture of how the sportsbook has performed over the years in the eyes of the players. In other words, the betting site’s reputation. 

After all, it’s the players themselves who have either had positive, enjoyable experiences at some sites or negative, disappointing and frustrating experiences at others. 

As with everything at AskGamblers, this fair and unbiased feedback is priceless in terms of finding the truth about all the different sites. 


This applies to several aspects of the site. 

A betting site that doesn’t adequately protect your personal information isn’t secure.

One that doesn’t hold your funds separately so that no one can access or steal them isn’t secure either.   

To be considered secure, a bookie also needs to make sure that all your transactions are done without being subject to hackers’ interference. 

Other aspects of safety include the sportsbook having the necessary funds to pay you out instantly, especially when you secure a big win. 

Excessively high wagering requirements on bonuses also suggest the site isn’t secure, while sportsbooks that deliberately delay the processing of withdrawals will rank poorly on security grounds, as well.  

Betting Bonuses & Promotions 

Bonuses and promotions are important, but they’re not the be-all-and-end-all when it comes to a sportsbook. 

The clue is in the name: they’re a ‘bonus’, meaning they’re an extra, a gift from the bookie to reward you for having done something or to entice you to do something in the future. 

Bonuses can come in many forms, such as extra money to play with when you make a deposit, free or risk-free bets, or even cashback on losses. 

We like it when sportsbooks have bonuses that are frequent, varied and imaginative, cover multiple sports and offer genuinely good value.

We don’t like it when they’re a bit stale and even less so when they come tied up with unnecessarily high wagering requirements. 

Number of Sports/Markets 

It’s no secret that the vast majority of players like to bet on football, horse racing, tennis, cricket, golf, Formula One and US Sports.   

But they’re not the only ones who matter. If there’s a demand for niche sports like surfing, chess, curling or speedway, not to mention the increasingly popular eSports, then we expect sportsbooks to offer these, as well. 

It’s also important that the sportsbook covers all the major competitions within that sport rather than just the very top ones. And to round things off, it should offer plenty of different markets to bet on within that event rather than just a handful. 

In all circumstances, it’s a simple case of the more, the better.  

Payment Options 

When you start out, you’ll need to make a real-money deposit at some stage, and when you’ve decided you want to bank your money, you’ll need to request a withdrawal. 

In both cases, you’re going to need to select a debit card, e-wallet or alternative payment option in order to do so. 

Not only is it the case that you want plenty of choices, but they need to be localised payment options that will appeal to you, depending on where you’re based. 

There’s not much point in being offered the choice of multiple pre-paid cards popular in India in order to deposit when you’re based in Brighton. 

Other important factors are how long withdrawals will take to be processed and whether there are any fees associated with using a particular payment option.   

Betting Odds 

From a pure gambling point of view, this is arguably the most important factor of all. At least, that’s what the real pros say. 

A betting site offering odds that are at least in line with the rest of the market and, in many cases, better than that will give you a fair chance at turning over a profit in the long run. 

Being paid out at competitive odds helps make up for the bets you will inevitably lose along the way. 

On the other hand, a site consistently offering worse odds than its competitors means that on every winning bet, you’re being paid out less than you should be. 

Customer Support  

“The best-laid plans of mice and men can go awry”, as they say.  This means that even at the very best betting sites, you may encounter a problem making a deposit or withdrawal, may not be able to log in to your account properly, may need to question the settlement of a bet, or inquire about a bonus. 

So, you want a sportsbook with a strong, reliable and helpful customer support team who deals with your queries in a polite, efficient and swift way. 

The sportsbooks gets bonus points for being available on all contact points: e-mail, phone, live chat and social media, rather than just one or two of those channels.

AskGamblers bookmaker reviews

Are Our Sportsbooks Reviews Reliable? 

Yes, they are. Understanding why that’s the case may require an explanation of who we are, why we do what we do and what our modus operandi is. 

Here at AskGamblers, we’ve gone to great lengths over the space of almost 20 years to do a lot more than just review casinos, like hundreds of other similar sites.

What we’ve done is build a community of thousands of like-minded people who aim to make the operator v punter battle a fair and equitable one rather than letting betting operators hold all the trump cards. 

But that’s an initiative that will only ever be respected and trusted if we practice what we preach. We’re about being objective, independent, transparent and impartial. 

And our reviews reflect that. We don’t have anything to gain from giving poor or fraudulent betting companies positive reviews because we’ll lose credibility ourselves.

There are hundreds of betting companies out there, and the cream will inevitably rise to the top. So, there’s no need for our sportsbook reviews to be anything but reliable and honest.   

How to Choose a Sportsbook 

The million-dollar question! 

First and foremost, it needs to be a sportsbook that’s safe, reliable and honest. 

If it’s not, however well the betting site performs on such metrics as high odds or generous bonuses, it will let you down and cause you grief in the long run. 

And never is that more the case than with the betting site who instantly processes your deposits but deliberately staggers your withdrawals. Or worse still, makes you jump through endless hoops before approving the withdrawal at all. 

Beyond that, it’s up to you. 

Every customer will give greater importance to some factors over others or disregard some factors completely. For example, the punter who only ever bets on horseracing won’t be too fussed about how many football or esports markets there are. 

Thanks to our sportsbook reviews curated by our team of experts, combined with the player reviews and complaints forum, you have all the necessary information at your fingertips and in one place to decide where you’re next going to open an account.