The UK Online Gambling Sportingbet has announced that it is to augment its wide range of gambling options with the addition of live dealer action through a deal signed this week with Evolution Gaming.
"We believe that choice is key when it comes to online gaming, and our customers can now do everything from betting on premiership matches to playing casino games with professional croupiers and fellow gamers in real-time," said Dominic Bourke, head of casino and games at Sportingbet. "Live dealer gaming will be a key driver in helping us to grow our popular casino business," he added.
Fredrik Osterberg, sales and marketing manager at Evolution Gaming, said: "The trend towards live dealer gaming has steadily gathered pace over the past two years as gambling operators have accepted its potential to help attract new players, re-activate existing ones and compared with traditional RNG, increase player lifetime.
"By using highly qualified dealers and a best-in-class TV studio, we are able to offer our customers something our competitors can't - a fully immersive gambling experience."