The specialist search engine optimisation and research company Greenlight, often quoted on its statistical findings on Internet gambling by InfoPowa, has made the shortlist as a finalist for the ‘Best Use of Technology' section of the Fast Growth Business Awards (FGBA 2010) - a showcase for Britain's most cutting edge businesses.
Greenlight cruised into the finalist list despite intense competition on the strength of its innovative merging of two proprietary data gathering technologies, gCentral and SearchSentry. This enabled the company to build a unique data generating system from which to produce industry sector reports.
Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers.
Because the methodology relies on no third party applications and code, it is an independent, purpose built platform designed to deliver results rapidly and to turn these into meaningful insight.
Using the information, companies can determine how well their brand or product websites perform in search engines benchmarked against competitors and in comparison to the maximum opportunity available.
Each report broadly provides the following:
* A breakdown of how many and what searches are made by the public in a given month, in a particular sector
* The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. percentage share of visibility)
* The identification of the most common ad creatives used in paid search for that period and sector
* The potential opportunity available and lost for each brand in the sector within the given quarter.
Andreas Pouros, chief operating officer at Greenlight said: "We're delighted with the recognition given to our proprietary technological capability. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry."