888'S independent business-to-business division, Dragonfish, has signed a long-term agreement with Harrah's Interactive Entertainment to provide Total Gaming Services, including poker and casino software.
Dragonfish will deliver its software, ePayments, CRM, Customer Support and VIP services to support the UK launch and roll-out of the World Series of Poker (WSOP) and Caesars Casino Brands.
"This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands," said Gigi Levy, Chief Executive Officer of 888.
"As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming," said Mitch Garber, Chief Executive Officer of HIE.
Bloomberg's reports that 888 Holdings plc's shares prices climbed in London Trading by as much as 13 per cent after the announcement.