Genting Declared Main Sponsor of Aston Villa F.C.

Genting Declared Main Sponsor of Aston Villa F.C.

Gaming industry leader Genting Casino has made an important announcement. The company, which has emerged as the largest casino operator in the United Kingdom, has made an official contract with Aston Villa F.C. to be their Main Club Sponsor. This deal is set to last for two years and will remain intact through the end of the 2012/2013 season.

This agreement, which may be extended for several more years, dictates that the Genting logo will be on all Aston Villa shirts. Additionally, Genting will be hosting a variety of benefits. Of course, the contract means that both Genting and Aston Villa F.C. will be working together on all prospects, both local and international.

The company of Genting, although its main office is in Star City, Birmingham, is actually a part of the Malaysian-based Genting Group. The UK branch operates 40 of the nation's largest casinos. Other ventures that this global conglomerate has business in include power, oil palm plantation, real estate development, retail sales, and various other hospitality interests. The company is most known in Malaysia for its Resorts World brand, which operates various casinos and resorts in various Oceanic countries including the Philippines and Singapore. Genting is also working on projects in both the Aqueduct racetrack in New York, and has done work for the NEC in the city of Birmingham. Genting is also the owner of Star Cruises, the largest Asian cruise brand, and also holds 50% of Norwegian Cruise Line.

Aston Villa is a major English premier football club. It boasts fifth place in terms of overall awards received. Aston Villa has obtained 19 domestic decorations, and it is one of the five UK football clubs to have ever won the European Cup. Its impact on the history of football in the UK is immeasurable. One of its founding members actually created the Football League in the year 1888, headed by William McGregor, who was the Villa director at the time. Villa Park is also one of the longest-standing stadiums in the entire European world, and it has hosted a plethora of historic games within its bounds. These matches include the European Championship and the World Cup, as well as some other international championships, including more FA Cup semi-final rounds than any other location. The Executive Deputy Chairman of Genting, Peter Brooks, released the following statement: "We are delighted to be partnering with a football club with such an esteemed heritage as Aston Villa. The English Premier League is the pre-eminent football league with a vast international following - while Genting is a leading leisure and hospitality group also with a huge international presence. Importantly, we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city. So this sponsorship is a natural fit and marks an important milestone in Genting's development as we continue to expand our presence both within the UK and internationally."

The Chief Executive of Aston Villa, Paul Faulkner, has followed up on these comments by saying: "We are pleased and excited to be partnering with Genting and we are looking forward to benefiting from their position as a leading international corporation in the leisure and hospitality industry. We believe this will be a good and positive partnership for the Club and it reflects our continued growth. The fact that Genting has strong local connections in addition to its international dimension makes this a good relationship for the Club and we anticipate that it will work well as we embark on a new chapter for Aston Villa."

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