The national online casino of Finland, RAY, have added a live casino to their games line-up. Finnish players can now play live blackjack and live roulette courtesy of Playtech. These games are being broadcast now from RAY’s professional gaming studios and offer players a casual, friendly gaming environment.
A unique approach to live gaming
RAY’s decision to add a live casino came from a long-standing relationship with Playtech, who have worked with them over the years to deliver quality games of all types for their players. Instead of using Playtech’s studios, RAY opted to broadcast the games from their headquarters in Espoo to give their players the most personalized service possible. The RAY live casino has a distinctly light, casual atmosphere that differs from the more formal approach used by most live casinos. RAY management feel that this type of casino better fits the preferences of most Finnish players.
Real blackjack and roulette
Currently, the RAY Live Casino features two of the world’s most popular table games: blackjack and roulette. Each one is dealt using the same procedures and rules typically found in European casinos, so players who are familiar with these games can count on the same pace and chances of winning. New players can easily learn both games with the integrated help features or by simply asking the dealers through the chat interface.
Throughout the live casino project, RAY have been focusing on making the games as accessible as possible. Right now players can enter the live casino through the downloadable casino client or the Flash-based web interface. They hope to be able to add a mobile option soon.
Enthusiasm from RAY’s management
The people behind the RAY brand are confident that the addition of the Playtech-powered live casino is a good step forward. Timo Kiiskinen, the Senior VP of RAY’s Business Operations, told the press, “We are thrilled with the new product which is not only the best in class and the most advanced, but also the most flexible and comprehensive which allowed us to have purposefully taken a friendlier and fresher approach to live dealer.”
He continued, “The studio looks fantastic, the technology is the best in the industry and the presenters are ready to meet our customers who, from extensive rounds of focus groups, have really taken to the new look we have adopted.”
Going forward with Playtech
It looks like Playtech are just as pleased with the project. Shay Segev, the COO of Playtech, stated, “RAY are a longstanding Playtech partner and we’ve thoroughly enjoyed working with them on this project, particularly the new, innovative approach they have taken to live casino. We look forward to working with the team on this and many more exciting ventures.”