Gone are the days when it was rare to read the name of a top-quality betting company on shirts of football clubs from England, Spain, Italy or Germany. Nowadays, things have changed. Major online casinos and sports betting giants have waited long enough and finally their moment has arrived. The latest bombastic agreement signed between a top European football club and a trustworthy casino operator took place just recently when Betway Casino made a deal with Spanish C.D. Leganés.
Betway Casino Keeps Getting Bigger
Not long ago we’ve tried to explain Why Are Online Casinos Becoming Big Names in Football Sponsorship?. Super talented football players have an enormous influence on the global market. Knowing that football is the most popular sports worldwide, it’s no wonder why ambitious online casinos gladly decide to sponsor famous football clubs.
The last such example is coming from Spain, which is traditionally home to great football players and clubs that invest tons of money into their marketing campaigns. In addition, the Spanish premier league, presently known as La Liga Santander, is one of the strongest football leagues in Europe.
Following the examples of Betfair, SportPesa, bwin and Spor Toto, Betway Casino has decided to join the prestigious club of online casinos which support successful football European teams. The deal comes in the perfect moment for C.D. Leganés since the club celebrates their ninetieth anniversary by competing in the company of the best Spanish football clubs for the third consecutive year.
Betway’s Sponsorships Across Europe
The most recent deal with C.D. Leganés is just one of the few Betway has made in the previous years. In 2015, the casino agreed to become the official sponsor of English Premier League club West Ham United FC. The two-and-a-half-year deal was worth £20 million.
Two more previously signed deals, one made with Bundesliga club Werder from Bremen, and the other with RSC Anderlecht, the champion of Belgium, clearly prove that Betway plans to continue its sponsorship expansion throughout Europe.
Comments from Betway and C.D. Leganés
Anthony Werkman, CEO at Betway, said: “C.D. Leganés play in one of the most popular leagues in the world and we couldn’t be happier to be partnering with them ahead of their 2018/19 campaign.
This is yet another major deal for us as we continue to extend our reach throughout Europe. We wish the club all the best for the new season as we look to build a long and successful partnership.”
Victoria Pavón, President of C.D. Leganés, added: "The Club always look to grow, and we believe that is what we have achieved. Betway is a great company and we are very happy with the deal.”