William Hill are set to expand as they are currently gearing up their Mr Green brand for a GiG-powered launch in Latvia. This is thanks to a brand new agreement that has been signed between the pair, which will be long-term. You will be expected to see these changes taking place sometime during 2020.
Mr Green Prepare for Latvia Launch
Planning has already started for next year over at William Hill and Mr Green. William Hill have just announced that they will be launching their Mr Green brand in Latvia. They have signed a new agreement with the Gaming Innovation Group (GiG).
The new agreement now means the brand can use their software platform for their exciting market entry taking place next year.
William Hill will launch their Mr Green brand in Latvia thanks to a new agreement with GiG to use their software platform to mark their entry.
The agreement is a long term one and will see GiG supply sportsbook, front end services and online casino for Mr Green.The brand was purchased by William Hill earlier on in the year.
Going Live in 2020
It will be a revenue share agreement which will have a limited contribution to GiG’s overall revenue in 2020 and it will see an increase in 2021 onwards.
Everyone involved in the agreement is naturally thrilled! Janis Tregers who is the CEO of Mr Green Latvia said “This is an exciting moment for the William Hill Group business in Latvia, where we move forward with our strategy to introduce a global brand such as Mr Green to the market. We see it as the perfect complement to the locally well-established 11.lv brand, also hosted on the GiG platform.”
He also went on to say “By working closely with GiG and leveraging their technology from product, compliance and other aspects, we have been able to propel 11.lv to second position among leading brands in the market. It is now time to make Mr Green a similar success."
Also commenting, Richard Brown who is the CEO at GiG said "I am pleased to announce this expansion of our collaboration and partnership with Mr Green.”
He also added "Latvia is an interesting market for online gambling; we are looking forward to supporting Mr Green’s growth with a strong, safe and entertaining product."