Betsson – the world’s leading casino operator brand – has extended its long-lasting partnership with Yggdrasil Gaming to be part of their fast growing YG Masters program. In doing so, the online casino will be able to access, create, and distribute gaming portfolio around the globe, using Yggdrasil Gaming’s revolutionary GATI technology.
Betsson Extends Its Collaboration with Yggdrasil Gaming
Signing the new agreement with Betsson is an important milestone for Yggdrasil’s YG Masters lead, since it is the first time an existing operating associate has joined the initiative. Being already a partner and a successful operator, it is a great opportunity for Betsson to access, create, and distribute new content via the extensive Yggdrasil Gaming network.
GATI is the technology facilitator for the improved partnership and will help speeding up value distribution on a global level.
GATI is a preconfigured, regulation-ready development toolkit that allows gaming studios and software suppliers to use in order to develop games anywhere in the world. Using this toolkit, YG Masters partners can distribute content on a global level to maximize revenue.
Likewise, development of new games is much faster and significantly less complicated than traditional models. It is truly a revolution and Yggdrasil Gaming are very pleased to add Betsson to their Masters’ list.
Both Parties Thrilled to Extend Their Relationship
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Ciara Nic Liam, Gaming Product Director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.
We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games.”