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Yggdrasil and Betway sign content deal

Yggdrasil Expands Footprint with Another Top-Tier Operator in a Deal with Betway

September kicked off on the right note for Yggdrasil Gaming, a leading content creator of casino entertainment, as the company announced a brand new partnership with a major online operator Betway.

Working Closely with Partners’ Growth Ambitions

Players at various Betway casino brands will now finally have at their disposal some of the most sought-after titles in the world of slots, allowing the developer to further expand its reach across a number of regulated markets.

According to the deal, the Stockholm-based studio’s diverse content portfolio will be up for spinning for players across Betway's vast casino network, catering to an even greater number of customers.

Betway’s customers are in for a treat as Yggdrasil joins the operator’s extensive library of games in a new deal.

Apart from Yggdrasil’s complete portfolio, Betway will also take advantage of third-party titles provided via the Masters program, in addition to Game Engagement Mechanics (GEMs), making them available to the operator’s player community.

Commenting on the deal, Andrew Pegler, Director of Commercial Operations at Yggdrasil, described Betway as "a hugely recognisable brand" noting that the studio is "delighted to partner with them across numerous regulated markets."

Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers,” Pegler pointed out.

He noted that the company is “in an exciting period of expanding our footprint with top tier global and local operators,” while “cementing our business strategy to work very closely with our partners' growth ambitions in their key regulated markets.”

Paul Adkins, Marketing and Operations Director at Betway, shared this enthusiasm by dubbing Yggdrasil’s products as standing out in the market due to “impressive and engaging designs,” adding that Betway is “delighted to be able to offer them to our customers.”

“With a comprehensive roadmap of exciting games, features, and tools, we’re extremely excited about this partnership and look forward to a close working relationship together,” Adkins said.

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