A long and thorough preparation conducted by Synot Games to obtain supplier licence for the United Kingdom finally paid off. Just before the end of 2020, the United Kingdom Gambling Commission (UKGC) approved Synot Games’ supplier application, making the studio’s games portfolio available to the British public via many of the online casinos that feature Synot’s titles.
The content developer for both land-based and online casinos had thus far been operating under the Malta Gaming Authority’s (MGA) licence in a number of European jurisdictions, including Spain, Greece and Italy.
Huge Step for Synot Games
The long and arduous journey to obtaining access to the UK market finally came to a close at the end of December, when the UKGC notified Czech Republic-based SYNOT Games that it can start offering its games to UK players.
The supplier licence covers the entire portfolio of games, including the most sought-after titles such as Books of Secrets Slot, Fruit Awards Slot, Respin Joker Slot as well as the latest games published by SYNOT like 243 Mexicana, Monkey Slots or Joker 50 Deluxe.
SYNOT Games CEO Ivan Kodaj described the development as “a huge step for us as a company” given that “the UKGC is known to have strict regulations to comply with.”
SYNOT Games is now able to integrate the slot offer with online casinos in the UK and make its titles available for the first time, said the company’s CEO Ivan Kodaj.
The news broke just a day before Christmas, which for the sales team meant rushing to reach potential clients with stimulating offers. Their top priority in the coming period will be to have the first game round played as soon as possible in the new market.
“Having the licence granted to us represents a significant step which we took one day before Christmas. We are now able to integrate our slot offer with online casino operators in the UK and make them available to their players for the very first time,” Kodaj added.
Focus on Branching Out
The game developer rounded off the year with major success, having in mind the complex process and hefty fees that precede the UK licence. In 2021, the goal is to expand the UK operations as much as possible.
Commenting on the licence, SYNOT Games CCO Martina Hrabinská said that the “sales team will now be focusing on branching out to UK-based customers.”
“Gaining as much exposure as possible to reach as many players as possible across the country will be their main goal for now,” she noted, adding that SYNOT is “excited to launch our exceptional slot games across the UK.”