The newly regulated market in Sweden continues to change. This time, Swedish regulator Spelinspektionen has issued another warning to its licensees, which now concerns online casino bonuses. According to the newly implemented rules, operators can only offer bonuses to players who visit and play the games for the first time, on an online casino’s website.
Spelinspektionen Issues Warning for Bonuses
Swedish regulatory body, Spelinspektionen, issued the warning through their website, where they advised all operators to follow the new regulation. The warning was issued as some operators have offered multiple bonuses to players. In other words, the reason for such regulation is based on the belief that bonuses could be used to retain players who might have an unhealthy gambling problem.
Spelinspektionen have received many complaints, questions and comments regarding the gaming companies' various bonus offers.
Spelinspektionen have received many complaints, questions and comments regarding the gaming companies' various bonus offers. On this occasion, Operations chief Patrik Gustavsson has recently explained: “There is a definition in the law that states that all discounts or similar financial incentives linked to games are to be seen as a bonus. It is also clear that a licensee can only offer bonuses the first time a player plays at the licensee’s site.”
Moreover, the law also clearly defines what a bonus is. The term is explained as a discount offer, cashback promotion, and/or any other financial incentive that counts as a bonus and it cannot be offered beyond the player’s initial sign-up. Gustavsson also reminded licenses that any violation could result in fines and, in bad cases, even the revocation of their license.
The newly regulated Swedish body has previously had to warn operators about adherence to the self-exclusion register multiple times.
The Gaming Inspectorate has taken this matter very seriously and has therefore initiated supervision of several companies concerning their bonus offers. In fact, this is the second time Spelinspektionen had to warn their licensees. The newly regulated Swedish market has previously had to warn operators about adherence to the self-exclusion register multiple times. About a month ago, the regulator was threatening to revoke licenses from operators.
It was also emphasised that all the licensed operators must feature the Spelpaus logo on their website and be sure that the link is active. From now, any website that is not obeying with these requirements will face the consequences been set from Spelinspektionen. Not to mention, there could be a financial penalty of up to 10% of a licensee’s revenue, or even revocation of the license.