SOFTSWISS has rebranded which marks the next chapter in their brand evolution. The confirmation of rebranding came last week. The rebranding will reflect their current position in the market and their vision to become the leading global iGaming software provider.
SOFTSWISS marks a brand new chapter in their brand evolution as they announce a new rebranding.
Part of the rebranding means their name will now be spelt in capital letters as well as a fresh and more contemporary logo.
A New Chapter Begins
The new SOFTSWISS brand identity is based on values and experience they have acquired over a decade in the industry. The new brand logo has been updated, correlating with the brand expansion and evolution over the years.
The new SOFTSWISS brand identity is based on values and experience they have acquired over a decade in the industry.
As well as their new logo being in capitals now, the brand name will also appear in the company’s official press releases and marketing materials. Their new look and feel will comply with their brand values and positioning as an innovative market leader striving to deliver the most secure and reliable solutions to their customers.
Hard Work Pays Off
When considering their new rebranding, SOFTSWISS incorporated important lessons from the past and combined them with the main secret of their success - their team! They launched back in 2009 and were just a small startup company with a few employees but have now worked their way up to an international iGaming brand with more than 700 experts!
With offices in Belarus, Malta and Poland, SOFTSWISS have built up their team of experts through years of hard work and dedication.
Their product portfolio has expanded to include not only an Online Casino Platform but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affiliate Management Platform and Managed Services.
Commenting on the recent changes, Ivan Montik, Founder of SOFTSWISS said, “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SoftSwiss brand-new look will reflect our constant desire for innovation and development every step of the way.
Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients.”
Montik later added, “The slight logo change is also paying tribute to SoftSwiss origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business.”