Gaming and emerging tech events company SiGMA just unveiled the new face of its rebranded website. Bold design and comprehensive user experience is what describes SiGMA’s new website best, offering its content in as many as ten different languages.
Design that Reflects Global Outlook
SiGMA has for years now nurtured and developed its brand, turning itself quickly into a world-class influencer on the global gaming and tech stage. As a result, the company has decided to rebrand its website to fit this reputation and create an entirely new image.
The recently introduced layout provides a holistic user experience, one that reflects a shift in the industry towards an increasingly global perspective. Also, the rebranded website reflects SiGMA’s ever-growing international portfolio as the tech event company launches new events across the world.
By honing our adaptability skills, we were able to create a forward-thinking site which reflects a more globally-minded gaming industry, said SiGMA founder Eman Pulis.
“Finding synergy between a high output and multiple translations whilst maintaining quality content has been a logistical challenge,” said founder of SiGMA Group, Eman Pulis.
The website is available in ten languages, including English, Chinese, Spanish, French, Portuguese and Russian, but the company has bigger plans and intends to introduce another four in the following months with the roll-out of Thai, Hindi, Japanese and Korean versions.
“Adaptability is a vital skill, one we’ve been able to hone during this health crisis, allowing us to create a forward-thinking site which reflects a more globally-minded gaming industry,” Pulis noted.
According to ranking websites, SiGMA’s rebrand quickly reaped success, showing high engagement for the new version of the website and strengthening SiGMA’s position as one of the strongest event and media websites in this category.
From Local Company to Global Leader
SiGMA Group COO, Sophie Crouzet said that “over the last year SiGMA has recruited several new squad members, opening offices in Kiev, and Manila - and our efforts are paying off.”
2021 marks SiGMA’s first foray into North America, she explained, adding that the company has a new office in Chicago which is already up and running. “Once just a local company, SiGMA's brand now reflects our presence across different regions; a fitting face for the World's Gaming Festival,” Crouzet stressed.
Colourful and interactive artwork reflects a shift in the industry towards a global perspective and SiGMA’s ever-growing international portfolio.
Commenting on the launch, Jessica Camilleri, Head of Creative Department at SiGMA said: “Thinking about our growth, our expansion and about how many more eyes will be on SiGMA, we took our previous concept and cohesively united all the regions in this awesome artwork.”
This is the third rebranding of SiGMA and it is definitely the most exciting one, given that the company has grown bigger since the last revamping of its image two years ago. The redesigned website pays homage to this increasing global presence, with an interactive map showing all locations where the company operates across four continents.