Relax Gaming is poised for a major expansion of its content in the United Kingdom, following a deal with William Hill, the leading casino operator in the country.
William HIll’s UK customers will from now on have at their disposal a full range of Relax’ in-house titles and releases available through the Powered by Relax and Silver Bullet platform.
Continuous Endeavour to Offer the Best Solutions
The latest move towards global expansion is the result of Relax Gaming’s fast-growing reputation in the world of creating high-quality casino content creation as well as its high-quality partnership programmes.
The agreement will see the operator offer the supplier’s full range of in-house titles such as the winner of AskGamblers award for the best slot in 2021 Money Train 2 Slot, and dozens of other releases, in addition to games available via the Powered by Relax and Silver Bullet platform.
Commenting on the deal, Andrew Crosby, Director of Account Management at Relax Gaming, said the provider “continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content.
“Partnering with one of the leading UK operators gives us ample opportunity to do so even further,” Crosby added.
The partnership with William Hill is a testament to the value that Relax brings to the table for operators and providers alike, offering the “industry’s most sought-after selection of gaming experiences,” Crosby pointed out.
High Quality, Sought-After Variety of Games
Meanwhile, at William Hill, Craig Staples, Head of Gaming Content noted that the operator is “delighted to partner with the leading supplier of game-changing content, and offer Relax’s award-winning games, as well as slots from its highly innovative partnership studios.
Hosting a number of casino brands under its name, William Hill has for over two decades been at the forefront of casino entertainment at home in the UK, but also across the world, in Europe and the US.
“With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them,” Staples explained.