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Pragmatic Play in Latin America

Pragmatic Play Establish Their Position in the Latin America Market

Pragmatic Play has hit the ground running in the continent of Latin America and there are more countries looking to regulate in the region in the coming months according to Victor Arias who is the VP Latin America at Pragmatic Play. 

Regulation in Latin America 

It has been said for a while now that Latin America is to be the next spot to cause an explosion in the iGaming industry. As more countries are now looking to regulate in the region, Argentina, Brazil and Peru have already taken steps towards this and Columbia drew admiring comments. 

More and more countries are looking to regulate in the Latin America market.

The market has started to establish its regulatory footprint which has seen more territories adapting legislation. Suppliers and operators have been eyeing up Latin America as the next big thing. 

By establishing their presence in the region using their new LatAm hub they now have the perfect opportunity to capitalize on market openin­gs. ­ ­

Understanding the Market

Making sure there is a clear understanding of the landscape, demographics and player tastes is vital for Pragmatic Play before entering the market. With their feet firmly on the ground, they can get a feel for the territory and have a clear insight into how they can best achieve a successful market penetration. 

Opening their hub has proven significant success and they have managed to secure deals with BetMotion, Universal Race and Superbets. This has also been coupled with concerted growth in the region as the appetite grows for their online slots portfolio, bingo games and their live casino products.

They are now able to be well placed with their multi-vertical product portfolio which allows them to give operator partners a complete solution. Thanks to their local expertise they’ve also been able to build fantastic relationships within the continent. In order to have collaborative working environments these relationships have proven key.

Perusing Revenue Streams

Pragmatic Play has approached the Latin America market with a diverse, multi-product offering which has allowed them more opportunities to pursue revenue streams in different verticals. The providers have become a once stop shop for operator partners and for those markets who have a passion for a mix of casino products. 

Thanks to their varied offering which is also available through a single API integration, partners can now have peace of mind when trying to acquire and retain their customers. 

With a varied offering available through a single API integration, partners can enjoy peace of mind in the retention of their customers.

The SiGMA Latin America summit gives the industry the perfect opportunity to take a look at some of the issues and challenges that the igaming industry has faced. It also gives them the opportunity to explore new opportunities. 

Pragmatic Play also happens to be one of the event's main sponsors and there will be panel discussions and opportunities to talk about the exciting state of play in Argentina at the moment.

As online gambling becomes more widespread and the region matures, the continent seems primed for sustainable growth as it becomes a hotbed for innovation, activity and engagement. There is also the chance for operators to become overwhelmed with suppliers from around the globe trying to crowbar content into their portfolio. This may or may not be targeted or tailored to the demands and desires of the Latin American public. 

With years of experience within their LatAm team and a strong presence on the ground, Pragmatic Play can now ensure that their knowledge is imparted to their partners which gives them the best possible start at establishing themselves in what should be a thrilling time for the continent. 

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