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Pragmatic Play launches live portfolio with 32Red

Pragmatic Play and 32Red Expand Partnership With Live Casino Rollout

In a string of deals, Pragmatic Play has now teamed up with 32Red Casino to roll out their Live Casino products. The deal will significantly expand the scope of their existing partnership with the iGaming and sports betting brand.

Pragmatic Play extends their partnership with 32Red as they’ll now offer their Live Casino range.

Pragmatic Play ventured into the world of live casino games at the start of 2019 and have become a leader in the field. They started by premiering their first title of this vertical at the 2019 ICE London conference and exhibition event and the rest is history.

Pragmatic Play Live Joins 32Red

The last two years have brought significant growth for Pragmatic Play thanks, among other things, to their lucrative Live Casino portfolio and new gameshow-style products that have proven to be highly popular among their client base.

The partnership with 32Red was forged in May last year when they launched their online slots in a deal that strengthened their presence in the UK market and continued to gradually expand partnership with 32Red’s parent company, Kindred Group.

The provider is now ready to deliver their live portfolio to the popular iGaming operator which will include their Mega Wheel game show live title as well as their classic Roulette and One Blackjack, all live streamed from their studios in Bucharest, Romania.

Another Successful Alliance

The supplier commented on the traction they’ve also been gaining as a result of this latest partnership. It represents another successful alliance with a high profile operator that will further enhance their profile in the UK.

Pragmatic Play continues to become recognized with leading iGaming operators.

Pragmatic Play VP Commercial Strategy and Operations Bhotesh Maheswari said the popularity of their Live Casino products clearly continues to grow and be recognised by major operators like 32Red. He also added that the quality of their output had been "warmly welcomed" by a new group of players who will "get an unforgettable Live Dealer experience."

Adam Newnham, 32Red Commercial Operations Manager also commented on the deal, saying they knew what they were getting into with Pragmatic Play "having already forged a successful partnership with them," noting that the operator is looking forward to a "seamless rollout" of Pragmatic's live products.

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