Online gaming operator ComeOn Group has just signed a multi-year casino and live casino deal with industry giant, Playtech. This will include MGA-licensed brands like ComeOn, Mobilebet, SunMaker and Snabbare.
Playtech and ComeOn Group Enter into a Multi-year Casino Collaboration
Gambling technology giant Playtech has signed a new partnership with ComeOn Group to launch its casino offering across the operator’s brands. In particular, ComeOn Group will launch Playtech’s content across its entire brand portfolio, including MGA-licensed ComeOn Casino, Mobilebet Casino, SunMaker Casino and Snabbare Casino.
Under the agreement, Playtech will enter into a new partnership deal with online betting and gaming operator ComeOn.
Playtech slots include a wide selection of popular releases, while its live casino offering features a number of table games, all of which will be made available to ComeOn players.
From now, all ComeOn players will be able to access their favourite releases powered by Playtech.
The agreement comes after Playtech’s recent report regarding a 25.1% year-on-year drop in revenue to €1.08bn, as retail closures due to pandemics had an impact on both the provider’s B2B and B2C operations.
New Partnership to Take Things up a Notch
“ComeOn Group is going through an exciting period and we have a strong position in the market where Playtech will play a key role moving forward,” Chief Executive Officer at ComeOn, Juergen Reutter, explained. “ComeOn will continue driving product innovation on its proprietary casino platform and we believe that this new collaboration will take things up a notch.”
Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players.
Shimon Akad, Playtech’s Chief Operating Officer also added: “With a continued focus on growth in existing and newly regulated markets, Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players.
This is a great example of Playtech’s commitment to associating with the right companies to bring an entertainment-led experience to international audiences.
“This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment-led experience to international audiences across key regulated markets.”
Both parties look forward to continuing the successful partnership across various markets over the coming years, as both Playtech and ComeOn are regularly looking for partnerships that strengthen their product offering.