One of the most renowned gambling technology companies – Playtech – has just announced it has launched its award-winning Casino content with long-term strategic partner, bet365, in New Jersey. The partnership marks the first step for Playtech to enter the US market, with plans to partner with more New Jersey operators in the coming months.
Playtech Enters the US Market with bet365
Playtech is famous for its extensive portfolio of high-quality online slots, sports betting offer, video poker, bingo, scratch games, as well as live dealer games. Being a leader in the industry, Playtech has made a strategic deal with bet365 in New Jersey, meaning the operator will go live with a collection of Playtech’s games including the best-performing releases like White King, Great Blue, and Frankie Dettori's Magic Seven.
Playtech has recently signed an agreement with bet365 and plans to partner with more New Jersey operators in the future.
Although the partnership marks the first step for Playtech into the US market, the company plans to partner with more New Jersey operators in the upcoming months. This follows Playtech securing regulatory approval for the market just last month. That said, Playtech has also started the licensing process in other US jurisdictions.
bet365 entered the New Jersey market in 2019 and has been providing its sportsbook and online casino to customers in the state ever since. With headquarters in England, and offices in Gibraltar, Malta, Bulgaria and Australia, the group employs over 4,000 people and is one of the world's favourite online sports betting companies.
A Significant Moment for Both Companies
When commenting the recently signed deal with Playtech, a bet365 spokesperson, said: “We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and calibre of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”
We are very pleased to be taking this step with one of our most trusted partners in bet365.
Shimon Akad, Playtech Chief Operating Officer, said: “This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead.
This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”