The world’s leading gaming content and software, systems and services supplier, Playtech, has signed up an agreement with Captain Up, a real-time engagement and retention platform. This essential arrangement will enable licensees to further incentivise, analyse and reward their players using cutting-edge gamification, social and communication tools. The big news has been announced yesterday, on the 20th February, in London.
The Big Deal
So far, Captain Up has carried out a series of successful partnerships with gaming operators, showing positive results. From now on, the company will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system. This partnership will allow Playtech licensees to create further loyalty through the use of gamification, in game communication, social and analysis tools.
“The agreement is set to give Playtech licensees access to a range of new tools.”
The Captain Up platform employs social gaming mechanics to increase player engagement and lifetime value. These includes social interaction through different challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging and much more. The platform enables a real-time communication with individual players and groups, customised to a specific operator and player journey.
“The platform offers operators an easy- to-use web based back office to monitor, manage and analyse player actions.”
These tools are supported by a web-based back office solution, which basically allows customers to monitor, manage and analyse player actions. This way, player’s loyalty and engagement will be improved, by always knowing what to offer based on the real-time insights.
Managers Seem Pleased
Shimon Akad, COO, Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”
Uri Admon, Founder and CEO, Captain Up, added: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform.”