Following an organisational rebrand, Parimatch will now be named Parimatch Tech.
The rebrand came following the idea to highlight the operator's journey, going from “a traditional betting company to a fully digitalised and product-focused technology business.”
Parimatch Tech as Symbol of Transformation
As the operator aims to generate “brand awareness among partners and users around the world,” the rebranding will, too, showcase the globalisation of the business. Additionally, Parimatch Tech will focus to bring the Parimatch brand to international markets collaborating with partners across Europe, Asia and Oceania.
Explaining why the rebrand in the first place, Parimatch said the change in name stands as the latest step in its long-term technological transformation.
Parimatch’s Growth and Future Ambitions
Last month, in his first video interview with Gambling Insider, Parimatch co-CEO, Maksym Liashko explained Parimatch’s growth and future ambitions.
“Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners”, said Liashko.
Parimatch Tech will focus to bring the Parimatch brand to international markets collaborating with partners across Europe, Asia and Oceania.
“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world.”
Commenting on the rebrand, Roman Syrotian, co-CEO of Parimatch Tech, stated: “Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings.
“Each market is unique, so our teams adopt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market.”