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Oryx Gaming Teams Up With Playtech

Oryx Gaming Pursue Their Global Expansion Goals and Team Up With Playtech

Oryx Gaming is teaming up with Playtech in an aim to significantly boost its profile across a number of major regulated markets. The Bragg Gaming Group company has recently formed an integration deal with industry leader, Playtech.

Oryx Gaming Furthers Its Reach

The new partnership will now see Oryx’s entire catalogue of games become available to operators through the Playtech games marketplace. It will join over 30 suppliers in providing content to markets that include Italy, Spain, Switzerland, Netherlands and the United Kingdom.

Playtech will take Oryx Gaming into new regulated marketing in a bid to expand their global reach.

Andrew Muir, Commercial Manager at Playtech, said: “Oryx’s wide range of games will be a fantastic addition to the impressive portfolio of games we offer to our partners through the Playtech games marketplace.

“We aim to deliver our customers the best possible experience with the market’s finest games, and we’re delighted to welcome Oryx on board.”

Global Expansion

The Oryx Hub distribution platform now includes over 10,000 games from more than 100 suppliers. It includes exclusive content from partner studios like Gamomat, Peter & Sons, Golden Hero and Kalamba, as well as in-house content. It is also on track to launch five proprietary titles this year.

These games will include the Oryx ‘Fuze’ player engagement tools. This gives players the chance to take part in missions, quests and tournaments with real-time leaderboards, specially designed to boost acquisition and retention rates.

Chris Looney, Chief Commercial Officer at Bragg said “This partnership continues our expansion into regulated markets, getting our content in front of more of the industry’s leading operators and their players."

Looney also added, “Playtech games marketplace is the perfect platform to complement our vast offering and engagement tools at a time of our market expansion globally.

Oryx Gaming is continuing to pursue its ambitious goals of global expansion and this is just the latest in a string of deals to get them there. In recent months they’ve also made entry into Greece and Serbia and have an impending debut in the UK.

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