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Loyalty Platform EkstraPoint Sets New Standards

New Loyalty Program Uses Gamification for Crossplatform Casino Engagement

Reward Group, a Danish-based company focused on revolutionising the online casino industry with their gamified loyalty concept, just released EkstraPoint, the first version of their loyalty program, in Norway and Denmark. With custom-made content, including online slots and daily competitions, the EkstraPoint loyalty platform will be setting new standards for online gaming loyalty.

Loyalty Platform That Sets New Standards

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made slot machines precisely created to generate leads and signups to the EkstraPoint rewards program. Slot machines are customised with local content specific to each country and market. 

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains the co-founder KevinMikkelsen, original founder and CEO of

It’s all about the new concept of Gamified Loyalty Points.

 “At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With over 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a win-win combination.

EkstraPoint Plan Releases Across Europe 

EkstraPoint was released in Norway in the beginning of September and, during that month, it has proven itself capable of reaching its business goals. EkstraPoint just entered its second country by launching in Denmark and is planning a rapid expansion in the rest of Scandinavia and The Netherlands during this fall. An even larger development will happen in 2019, starting with Germany.

 EkstraPoint is already yielding good results in revenue and FTD.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

 “To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup. Reward Group is not in a rush however, as he explained: “The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal”.

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