NetEnt, the leading digital entertainment company, has recently signed an agreement with 20th Century Fox Consumer Products to exclusively license the Planet of the Apes film franchise for online casino gaming. With a rich heritage of more than 50 years, the entire Planet of the Apes brand will entirely be covered by this partnership. What’s more, it will be the first time the popular multi-media brand is used in the online gaming industry.
The Entire Brand Covered by the Deal
NetEnt online slots are usually inspired by myths, legends and fairytales, movies and TV shows, so their next Planet of the Apes theme doesn’t come as a surprise at all. The deal covers the entire Planet of the Apes brand, with the first slot release expected in the second half of 2017. Typically for NetEnt slots, the game will feature spectacular graphics and unique game mechanics, which will bring to life the power and excitement of the brand.
The simian franchise originates from the novel La Planète des Singes. The first movie was based on the book and premiered in 1968, then later reproduced the cherished series. Let’s not forget the fact that the latest releases, Rise of the Planet of the Apes (2011) and Dawn of the Planet of the Apes (2014), both had a huge success.
NetEnt Share the Excitement
Simon Hammon, Chief Product Officer of NetEnt, comments: “Planet of the Apes is one of the largest film franchises in the world never to have been applied to gaming before. With such a rich history, the brand resonates with everyone that has grown up with the films, and it will fit perfectly with NetEnt’s wide and divers player base. We are thrilled to have signed the franchise, and can’t wait to offer the game to players later in the year.”
More Releases Are yet to Come
During ICE Totally Gaming 2017, one of the largest global annual iGaming events, NetEnt has announced they will launch their first real-money Virtual Reality slot game to the online casino market. One of the company’s most popular titles, Gonzo’s Quest slot, will pilot this new game venture.
The use of VR is a growing trend among consumers and research shows that online players are starting to look for alternative, more immersive gaming experiences.
Per Eriksson, CEO of NetEnt, explains: “We firmly believe that VR has a given place in the future of online gaming, based on our research and the trends that we monitor. We remain focused on delivering the ultimate entertainment experience by taking this first step towards developing our first real-money VR slot. This is a milestone for NetEnt and the gaming industry.”