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NetEnt Strikes Deal with ATG to Enter Swedish iGaming Market

NetEnt Partners Up with ATG for the New Swedish Regulated Market

Scandinavia ranks high in the online gambling space in terms of the number of world-class operators and game providers mostly coming from Norway, Sweden and Denmark. By signing partnership deals and exchanging knowledge, these major Nordic gambling companies such as NetEnt have managed to improve the gaming experience for players. As the leading supplier of online slots, NetEnt have decided to continue their expansion to Scandinavia after starting a promising partnership with ATG. Their aim is to be ready for the new Swedish regulated market.

NetEnt and ATG Together in Sweden

Founded back in 1996, NetEnt is a true pioneer in supplying the market with top-notch gaming solutions. Their award-winning online casino games are super popular among players residing in all corners of the world. This time NetEnt have decided to supply their games to AB Trav och Galopp (ATG), Sweden’s main horse racing operator. 

NetEnt games will be live at Sweden’s horce racing operator ATG and ready for launching as of January 1st, 2019. 

The key part of NetEnt’s growth strategy is focusing on expansion in regulated markets, and the new Swedish gambling law is coming into force on January 1st, 2019. The contract between NetEnt and ATG will strengthen the market position for both parties involved, since ATG is expected to be one of Sweden’s largest gaming operators on the re-regulated market.   

Meeting NetEnt’s Most Popular Titles

NetEnt online slots are famous for their sophisticated designs, spectacular graphics and multiple special features, which is why they can be found in most top-quality online casinos

After being selected as an online casino supplier for ATG for the Swedish online gambling market, NetEnt will offer the outstanding selection of games including titles such as: 

Starting from the beginning of 2019 Swedish players will get an opportunity to enjoy the most popular titles powered by the premium software supplier whereby ATG will make sure to provide an equally fantastic gaming experience to their custom­ers.  

Comments from NetEnt and ATG

Mikael Bäcke, Chief Product and Business Development Officer at ATG, said: “Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers. We are pleased that NetEnt will play an important role in achieving this ambition”.

Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer of NetEnt, commented: “I am very proud that we are partnering up with ATG for the new Swedish regulated market. ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets I am confident that we can support ATG in their ambitions to grow outside of horse racing.”

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