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Microgaming Supports YGAM Through Thier PlayItForward Initiative

Microgaming's PlayItForward Donation to YGAM Helps Promoting Responsible Gambling

The iGaming market has been putting a lot of efforts into raising awareness of gambling and protecting players. Prestigious iGaming shows like GamblingCompliance Global Regulatory Awards present perfect manifestations for individuals and companies from the gambling world to exchange knowledge and receive recognitions for their contribution to responsible gambling. The latest activity aimed to support safe gambling comes as a result of Microgaming’s PlayItForward donation to YGAM, an independent charity based in the UK.     

Microgaming and YGAM Forge Partnership

Known as one of the world’s most renowned suppliers of online slots, Microgaming used their PlayItForward initiative to assist the Young Gambler’s Education Trust charity. Regardless of how much online casinos pay attention to responsible gambling, Microgaming’s donation worth £12,680 is a good example of how gambling-related harm prevention programmes should be promoted. 

Established in 2014, PlayItForward was created as a community-driven initiative focusing on social segments such as health, charity, education and sport. On the other hand, YGAM runs an education programme emphasizing the importance of informing young people about the possible pitfalls of irresponsible gambling.

Microgaming and YGAM join forces to help players avoid possible gambling addiction problems.   

So far, YGAM has been very successful in educating teachers, youth workers and community volunteers in several countries, including Malta, Gibraltar and the Netherlands. Thanks to Microgaming’s donation, the charity will expand their help to the Isle of Man, where the gaming giant is headquartered.

The partnership between Microgaming and YGAM will address schools and local government, through YGAM’s Train the Trainer workshops. The workshops are supposed to help developing digital elasticity among young people.   

Comments from Microgaming and YGAM

Kimberley Broad, Head of Compliance at Microgaming, commented: “Promoting responsible gaming and supporting our local community are hugely important to us, so we were naturally keen to support YGAM in extending its accredited programme to the Isle of Man. We have been very impressed with the charity’s success on building a programme that focuses on increasing awareness and resilience against gambling-related harm and we look forward to supporting them in delivering the vital training workshops on the island.”

Lee Willows, Chief Executive at YGAM, said: “Microgaming and YGAM have been keen to collaborate and this project provides a perfect opportunity to take our education programmes to the Isle of Man, whilst at the same time work with Microgaming to deliver our accredited and authentic training. We are hugely grateful for the donation from Microgaming PlayItForward as we believe taking our programmes to the Isle of Man will enable us to engage with another professional (teaching) audience and gain valuable feedback on the relevance and educational content.”

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