Ag Awards
Microgaming launched their EmotiCoins slot.

Microgaming Rolled Out EmotiCoins Slot

Cheer up, Microgaming just rolled out their new online slot and they are buzzing with excitement because EmotiCoins slot is developed through a staff-powered innovation initiative. Since guys over at Microgaming are really excited let’s see what the fuss is about.

The Idea

Emoticon phenomenon is exactly that, a phenomenon, and lately, with the expansion of social networking, emoticons developed immensely. This was exactly what inspired Anna McChesney and Rob Mercer of Microgaming to pitch an idea at the Microgaming Idea Factory about an online slot that will center on emoticons.

"92% of the world’s online population use emoticons."

This 5 reels and 30 pay-lines idea was widely accepted and the initiative won the Spark Award 2017 for the innovation. Looks like emoticons are bigger than we imagined.

How did This Start?

According to Anna this idea was first submitted to the Idea Factory contest in June 2016 when Rob and Anna highlighted the use of emoticons in today’s world.

For example, including emoticons in Facebook posts can increase the number of likes by 57%, and Face with Tears of Joy is the most tweeted emoticon with over 16.5 billion tweets to date. All this info was found in Emogi Research from 2016.

The themed slot idea gained the sponsorship of the Business Intelligence team from an early stage, helping the duo refine EmotiCoins by suggesting game features that were most likely to be successful, based on the typical emoticon user.

Using these insights, these two pitched a unique set of emoticons alongside the feature sets to complement the game’s theme at their final pitch to the Decision Panel in November 2016.  Subsequently the slot was announced at the staff Christmas party in December as 1 of 5 winning ideas out of 27 total. A month later, the development team fully embraced the idea and started working on breathing life to EmotiCoins.

The Light of Day

After more than 6 months of hard work on bringing the slot to life, EmotiCoins slot is ready to delight players with a mixture of vibrant graphics, upbeat soundtrack and exciting wilds, brought to life by a crew of cheerful emoticons including favourite ones such as Tears of Joy, Kiss and Winking Face.

EmotiCoins boasts not just one, but two brand new wild features in both the base game and free spins: Wild Blast and Wild Stickers. Wild Blast can trigger on any spin to grant additional 5 Wilds and award a guaranteed win. Wild Stickers on the other hand when they appear during Free Spins feature will act as sticky wilds.

You can test this slot on both desktop casino, and on the go in mobile casino, so don’t waste time and head to any Microgaming Casino for your test spin.

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