Gift of Giving provides Microgaming’s customers a chance to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 has equally been split between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World. The customers and the stakeholders of Microgaming have voted and made a decision to which four charities the donation will go this year.
Gift of Giving Campaign
Founded four years ago, Microgaming’s Gift of Giving campaign, a part of Microgaming PlayItForward, asks individuals to make their gift count. Given the choice of 12 charities across four regions, recipients can vote and decide for one charity that they would like to receive a gift. The charities that received the highest number of votes in each region were:
- Women’s Refuge (Isle of Man)
- Teenage Cancer Trust (UK and Europe)
- Save the Rhino (Africa)
- Médecins Sans Frontières (Rest of the World)
The vote took place in December 2016 and it was Microgaming’s fourth annual Gift of Giving campaign.
£30,000 across Four Charities
Thelma Lomax from the Women’s Refuge was very happy to receive £7,500 from Microgaming. She explained that the cost of running the charity is very expensive, only in 2016 they took 512 calls from people wanting help or advice, which makes a refuge on-island an absolute necessity. The donation from Microgaming will ensure they can continue to offer vital services to the community.
Sabina Ruta, Regional Fundraiser for Teenage Cancer Trust, expressed similar thoughts regarding the donation. They are happy to win the UK and Europe customer vote as part of the Gift of Giving campaign. She said, as an organisation, they have come far in the mission to help young people across the UK, however there’s still much more to do. By 2020, their aim is to reach every young person in the UK with cancer.
Josephine Gibson, Partnership Development Manager at Save the Rhino was also delighted to have won in the Africa region category for the second year in a row. Despite the challenges, their organisation is seeing progress in countries such as Kenya, where the number of African rhinos illegally killed by poachers has decreased over the last two years. It is all thanks to the organization’s collaboration with partners, where they provide education and funding to tackle the poaching crisis.
Having won the vote back in 2014, Stephen Legg, Major Gifts Manager at Médecins Sans Frontières (MSF) said this support couldn't come at a more crucial time for MSF, as their medical staff around the world face unprecedented challenges. This donation has a huge value to their staff and patients in the field, therefore the money will help their doctors and nurses who work in over 60 countries around the world to save lives.
Making a Difference
Claire Coleman, Head of Microgaming PlayItForward, congratulated the charities that won and thanked customers who voted in this campaign: “Our Gift of Giving programme has now completed its fourth year, and I never tire of picking up the phone to tell the four winning charities they are receiving a donation. A big thanks to all our customers for taking the time to vote - together we are making a difference.”