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How SoftSwiss uses AI to improve casino operations

Meeting Players' Expectations: How SoftSwiss Utilizes AI to Improve Operations Across the Board

It’s been more than two decades since IBM’s Deep Blue computer defeated the world chess master Garry Kasparov in his own game. This single instance of a machine beating a human left such a deep mark that people still talk about it. And for a reason.

Artificial intelligence (AI) was known to computer scientists for decades prior to Kasparov’s defeat. But it has only recently started to gain significant traction, and, in the past several years, it has penetrated every sphere of life. At its core, AI is a type of software that is programmed to learn. Unlike regular programmes, AI-type software continues to learn indefinitely, collecting ever-increasing amounts of data and making millions of computations to put that data to further use.

This might sound scary to some people, bringing to mind all sorts of doomsday scenarios in which humans must fight machines to survive. Although such a Matrix-like scenario is highly unlikely, AI is making strides in increasing the efficiency of virtually all industries. And the world of online casinos is no different.

SoftSwiss is one of the biggest industry players that have already dove deep into AI, utilising its potential to the fullest extent.

SoftSwiss is among major iGaming companies that are already employing AI across their operations. This industry-leading turnkey solution provider utilises AI-powered software to the fullest extent possible in a bid to improve casino operations across the board.

User Experience

UX is probably the field in which AI’s benefits are most visible. It’s no secret that casinos collect information about their players. With AI’s help, that information becomes even more extensive, and the insights it gathers can lead to development of hyper-personalised gaming experience. Modern data-analysis techniques are doing wonders for collecting all sorts of information about players, ranging from their game preferences to different factors impacting their gambling behaviour.

For SoftSwiss, this has given the notion of personalization a whole new meaning, allowing the company to give each player their own gaming room with tailored design and content. For a supplier such as SoftSwiss, with a Game Aggregator that features thousands of casino games, this opens countless opportunities. As a result, punters can get exactly what they want, while casino management is improved by launching smart customized bonuses, among other perks.

Customer Support

How many times have you tried to reach customer support, only to be annoyed by a chatbot that neither understands your problem nor can help you. Putting AI to use in customer care might end this once and for all and put chatbots out of work. Modern, AI-powered service agents will have player data at their disposal and will be able to provide personalized solutions.

Operators using SoftSwiss’ automated client assistants report boosting the lifetime value of their players by 7-10%.

For instance, SoftSwiss uses automated client assistants that are saving players a lot of time and nerves, on the one hand, while on the other, they are helping operators retain customers, given that a satisfied user is less likely to look for another place to play. The application of automated client assistants has boosted the lifetime value of players by 7-10%, which is a remarkable increase, given the importance of this metric.

Anti-Fraud

Security and prevention of money-laundering have always been major topics in online gaming. And knowing how to recognise unscrupulous players and prevent their fraudulent actions is extremely important.

SoftSwiss’ AI-powered anti-fraud systems analyze players’ behaviour in real-time and immediately report it to the operator if necessary.

Operators have more than once had to deal with players who had made major wins on casino games by utilizing probability programmes or AI bots. Keeping track of these situations is hard online, but with SoftSwiss’ AI-powered anti-fraud systems, player’s behaviour is analyzed in real-time and, should the system detect any suspicious behaviour, it will immediately report it to the operator, a functionality that only few casino providers boast of using. Finally, SoftSwiss’ AI can recognize fake documents and block any subsequent activities.

For operators, relying on SoftSwiss white label to take care of all technical, legal, and financial processes, this instills trust above all else.

Responsible Gambling

The iGaming industry is already making gargantuan efforts to combat problem gambling, and AI will surely be a powerful ally in this fight. How? By helping operators analyze player’s actions and detect potential problematic behaviour.

In this context, SoftSwiss is working to develop AI tools that would analyze a user's actions and detect potential problematic behaviour and notify the online casino operator about this. Apart from having their accounts suspended, this would bring a real benefit to players with gambling addiction as it would provide them support in real-time.

What the Future Holds

Although artificial intelligence has made significant breakthroughs in recent years, there’s still a great potential for growth and improvement. Even more substantial benefits of artificial intelligence are yet to come, given that its development is still not in full swing and probably won’t be for another five years. In online gaming, AI is still underused, with many software providers still ignoring the advantages of artificial intelligence and machine learning.

But, industry leaders like SoftSwiss who are already using AI across the board, prove that its advantages are enormous. We may not know exactly what the future of AI will bring, but we can certainly guess and look forward to its further development and the many perks it will bring about for players.

With AI’s help, gamers will be entering custom-made online casinos, with content completely meeting their expectations, says founder and CEO of SoftSwiss Ivan Montik.

In the words of SoftSwiss CEO and founder Ivan Montik: “As an online gamer, you will be entering an online casino tailored specifically for you, with the design, sounds and content completely meeting your expectations,” he said.

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