Mansion Casino, one of Playtech’s leading online casinos have just received an award! They have been recognised for excellence and innovation by a panel of judgesand walked away with the inaugural Playtech Award. Let’s hear more about this exciting news and what it means for this long-standing casino.
Mansion Casino Pull it off
Home to all your favourite Playtech online slots and casino games, Mansion Casino have been recognized for their excellence across the entire Playtech Casino network of global licensees.
Judges deliberated and followed a rigorous internal process which seen the Playtech licensee Mansion win the award due to “extensive and innovative marketing of Playtech content and its partnership with, and testing and releasing of Playtech’s cutting-edge business intelligence tools”
“Hard work pays off as Mansion receive the well-earned award”
The process included looked at the revolutionary ‘Games Grid’. A new BI-enabled tool that instantly presents players with a selection of games that are personalised to them based on their individual user behaviours.
This legendary concept has bagged Mansion’s marketing team the top prize! They’re enjoying a top-notch gadget hamper including all the latest iPads and mobile devices.
Special Consideration to Others…
Both Sky Bingo and the Gala Coral Group were also highly commended by the judging panel. They were recognised for their engagement on dedicated bingo development, excellent KPI’s and innovative work around Playtech’s network promotions and cross sell.
But that’s certainly not the last of this, the next quarterly instalment of the Playtech Award initiative is already open. Licensees are being encouraged to enter their Playtech account managers. And then later in 2017 there’ll be an annual award with the winning licensee receiving one month’s exclusivity on a Playtech game in addition to £50,000 of marketing funds. Look out for more information on that in February of next year at the ICE Totally Gaming Show.
Some Comments from the Gang
Shelly Suter-Hadad who is the COO at Mansion, said: “We’re thrilled to have won the first Playtech Award. It’s been a great team effort both internally here at Mansion and with Playtech with whom we work closely in order to continually strive to optimise our offering for our players by using the latest technology and marketing methods.”
Shimon Akad the COO at Playtech also commented “The Playtech Award scheme has been a great success with a large number of our licensees participating and showing how great this industry is in marketing our leading titles in the most innovative ways possible.
“We’re delighted that Mansion has won our inaugural quarterly award. The team embraced our new BI tools and personalised Games Grid and have seen some great numbers as a result. They are always willing to push the boundaries and are constantly seeking new ways to improve their operations which is a philosophy we share not only with Mansion, but all our licensees.”
Akad also added “I would also like to congratulate Sky Bingo & Gala Coral for their excellent submissions. Both brands fully engaged and partnered with us on dedicated bingo development, were extremely supportive of our Network Promotion and achieved some excellent KPIs,”
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