Vera John Casino, InterCasino and Finlandia Casino have proven to be very attractive for our users, and these high-quality online casinos have one thing in common: JPJ Group Affiliates, a casino affiliate program, responsible for promoting these brands. We at AskGamblers have a long-term business relationship with them and our Account Management team – Bane, Dijana, Ivan, Katarina and Milica – decided to talk to Terence Schmid who is a German Country Manager at Jackpotjoy Group. Now, without a further ado, here’s what we’ve found out.
Meet Terence Schmid
Born in Switzerland, Terence Schmid is a German Country Manager at JPJ Group. His gaming career began after graduating from University, where he was working as a part-time English teacher for language students on the side. Having a big interest in online marketing, Terence decided to join a fun, dynamic yet challenging industry, such as iGaming. His online gaming journey started at Catena Media where, as he says, he was “lucky to be working for Erik Bergman in the Sales department.”
Milica: To start off, please tell us what’s the main quality affiliates appreciate regarding your affiliate program?
I strongly believe in focusing on a handful of key values that would be appreciated by not just affiliates, but by people as a whole. These values encompass trust, transparency, support, having shared values and of course developing a friendship rather than just a dry business relationship. Affiliates appreciate our transparency when it comes to providing statistics on performance, deals and commissions.
Supporting the affiliate and having shared goals or values go hand in hand, because if the affiliate succeeds, then we succeed as well, therefore, we do our best to provide the affiliate with all the necessary materials they require, and if necessary, provide them even with tips and advices, in order to help them convert and grow the best they can. Most importantly, we focus on developing a personal friendship with the affiliates, which makes working together not feel like a job at all.
Dijana: Online casinos from your affiliate program feature an extensive array of online slots, table games, and live games that run on the leading software platforms such as NetEnt, Microgaming and Play’n GO, Red Tiger Gaming and so on. Apart from the exceptional iGaming content, what are the other attributes that attract players to become part of your online casino network?
Based on several player surveys and constant communication with our Customer Service Team, we have found that our players appreciate the personal touch that we add to their online casino experience. Together with customer support team, customer relationship management and country managers, we try to constantly provide seasonal and localised promotions that players can actually relate to.
This makes player experience fun, exciting and unique! Having such a wide selection of games is great and all, but, if you're not making special campaigns around those products, that players can relate to, you're just offering games that other online casinos have as well.
Bane: Being present for more than 20 years in the market, InterCasino has become an industry giant in the online gambling universe. How hard is it to succeed in iGaming industry nowadays and what are the biggest challenges you and your colleagues usually face?
I believe InterCasino was the first or second registered online casino ever, which definitely builds a lot of trust for our players. The fact that InterCasino has managed to survive the online casino boom phase says a lot about the quality of this product, since it's more of a VIP oriented Casino that carries prestige, it depicts that players have remained loyal to it, and enjoy the interface and player experience as it is.
Nowadays, the market has become extremely competitive, with constantly new, modern casinos launching, which is great. The most important challenge is definitely to stay relevant, by adapting to this fast-paced market we are in and keeping up with new technologies, payment providers and innovations. This is what makes InterCasino special - a trusted product with history, however, equipped with the latest technologies that the market has to offer.
Ivan: Vera John Casino is a perfect example of a friendly and loving online casino, with a strong gender balance, always featuring a variety of creative and enjoyable promotional offers. We’re sure our readers would like to know if there are any exciting promotions or upcoming tournament events across your brands that you’d like to mention?
Always :) Of course there are the regular seasonal campaigns coming up such as Halloween and Christmas promotions, and constant special VIP campaigns or events that are happening. This year, we have also decided to make a special promotion around the St. Nikolaus Day, which is widely celebrated in Germany on December 6th.
Finally, we launched a special little game of our own available at VeraJohn Casino, called Card Master. Card Master gives you a chance for you to win a cash prize every day. When you visit the Card Master, you're given 5 cards to choose from. Pick one, and if luck is on your side, you'll win an instant cash reward. :)
Katarina: Wow, that’s remarkable. Speaking of winning cash prizes, let us move on to the Responsible Gaming Principles. What protections do your casino brands have in place to help vulnerable players gamble responsibly?
We strive to be proactive in terms of Responsible Gambling to ensure that players have a positive gaming experience, adding that extra thrill/spice to their daily lives! We have RG tools available such as self-assessment tests, a variety of limits (loss limits, deposit limits, time outs), a reality check function and of course a self-exclusion option for anyone that needs to take a break from gambling.
We place a strong focus on being proactive, where we preserve the players as much as we can from spending too much money or developing unhealthy player habits. We do this by carefully monitoring our players via alerts and reviews on a daily basis, in order to ensure that the player can enjoy his/her gaming time by playing in a safe environment.
Milica: So far, your interface has been available in multiple languages (including English, German, Portuguese and Japanese) to suit different kinds of iGaming fans who reside in Europe, Latin America and Asia. With all that in mind, we are curious to find out some of your plans regarding your further expansion. Can you reveal some of your strategic moves in the near future?
With the recent acquisition of Gamesys, I think we are going to be able to open up our brand and market portfolio significantly. Being united, we can now share assets such as technology and know-how within different markets and apply that to each other to be better together. I believe that our strategic moves will revolve around emerging markets such as Asia and the USA, as there is an incredible amount of potential there and a lot of affiliates are already ready to push in these markets! The future is definitely looking very exciting. :)
Thank you, Terence, for being our guest today. Our interviewee used this opportunity to challenge Boris from 7Stars Partners Affiliates to be the next one to answer our questions.