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Meet Rachel Bugeja, a Key Affiliate Manager at Betsson Group

Interview with Rachel Bugeja, a Key Affiliate Manager from Betsson Group

Betsson - one word says it all. It’s an online casino that has been around for more than 50 yeas and has built a strong reputation in the iGaming world. Moreover, Betsson was named the “Best Casino in 2018” at the prestigious AskGamblers Awards. These are the reasons our Account Managers – Bane, Dijana, Ivan, Katarina and Milica – decided to talk to Rachel Bugeja, who is a Key Affiliate Manager at Betsson Group. So, without a further ado, here’s what we’ve found out about her and this incredible brand. 

Time to Meet Rachel Bugeja from Betsson

Today, we are introducing Rachel Bugeja, an energetic 23-year old, who is a Key Affiliate Manager at Betsson Group. After finishing her Marketing Degree, she went straight into the iGaming industry. 

In fact, Rachel started off as an Operations and Support Coordinator within the Affiliate team, so she knew all the ins and outs of our systems’ backend and was then promoted to her current role, almost 9 months ago. She thinks it’s been a great journey until now and she is looking forward to what’s ahead.

Milica: What are the comparative advantages of working in the online gambling industry?

I love how it’s such a dynamic and exciting industry, which keeps you constantly on your toes. Because of its highly competitive and challenging nature, the environment needs to be creative, tends to come with attractive packages and perks, and, as a result, you get to meet such cool people on the way, even while travelling. Once you’re in it, it’s hard to get out!

Dijana: Since you have recently started working as a Key Affiliate Manager at Betsson Group, what do you think are going to be the biggest challenges to face?

The biggest challenge is keeping up with our ever-changing industry while also juggling our extensive brand portfolio in each of the regions we operate in.

Working with network accounts, such as yours, translates to working with all our all brands and their respective markets constantly as I also need to optimise our approach. It takes experience, time and effort… and I’m excited!

Katarina: In comparison to the competition, what are the benefits that Betsson Casino offers to their members? Can you point out at least 3 advantages that Betsson is famous for?

Betsson Casino has been around for over 55 years, so it’s known as a strong, trusted business in the industry, backed up by a publicly traded company. Our customers rave about our varied selection of casino games, reliably fast payments and our stellar Customer Support team.

Being part of the Betsson Group portfolio, we strive to put forward a strong product tailored to each market and device, and it shows from the multiple awards we’ve won along the years!

Bane: We’re sure our readers would also like to know what Betsson does to ensure Responsible Gaming. Can you tell us a bit more about that?

Betsson Group takes Responsible Gaming very seriously by continuously ensuring we have the right procedures and risk assessments in place to safeguard our customers. We not only have reactive measures such as self-exclusion, but we also take a proactive one-to-one approach to prevent problematic behaviour from occurring in the first place. 

We have developed an in-house analytic tool, which measures customers’ behaviours and the moment it recognises a change in behaviour an alarm is triggered, and one of our professionally trained responsible gaming managers will look into it and take all necessary measures. Betsson Group was actually one of the very first companies to employ a responsible gaming professional, some 12-13 years ago.

Ivan: Being licensed by the Malta Gaming Authority, the UK Gambling Commission and the Swedish Gambling Authority, why did you choose to be registered in Malta?

Malta licensed online gaming in 2004 and was the first country in the European Union to do so. It therefore preceded the UKGC, which was established under a 2005 law and came into full power in 2007 and the Swedish Gambling Authority, which started accepting applications for licences in August of last year.

Betsson Group was one of the very first ones that opened an office in Malta – and we were the largest company back then, and still are to this very day. Besides that, Malta is a great place for any iGaming company to have as its main base – and it has lots of sunshine!

Being a host for the industry for over 15 years, means that Malta has truly become an iGaming hub with all the major companies situated within proximity to each other. This makes it easier for any company to set-up, maintain relationships, get first-rate services, and source local and foreign talent.

Milica: So far, your interface has been available in 17 different languages to suit different kinds of iGaming aficionados who reside in Europe and Latin America. Are there any plans for further expansion?

We’re constantly trying to optimise our offering as much as possible for each target market. We’re always looking at opportunities to grow, which means that we’re always open to discussing launching new or existing brands into new potential markets.

For example, earlier this year we applied for a licence in the province of Buenos Aires with the intention of expanding into Argentina. 

Thank you, Rachel, for being our guest. Our interviewee used this opportunity to challenge Terence Schmid from JPJ Group Affiliates to be the next one to answer our questions. 

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