Videoslots Casino are famous for constantly striving to help out their players by meeting their needs and continuously offering diverse content. Their team is created of professionals and passionate visionaries who are leading this incredible online casino towards the forefront of online gambling industry. A few years ago, we interviewed Lucas Godwin from Videoslots and, this time, we had a pleasure of meeting and talking to Daniel Hansen, Head of Games at Videoslots Casino.
Impressive Selection of Online Slots
Today, Videoslots Casino are very close to having 2,000 online slots in their portfolio and are aiming to have the biggest collection on the market from just about every leading software supplier. In particular, their games are powered by NetEnt, Microgaming, Quickfire, Betsoft, Nyx Interactive, Yggdrasil Gaming, Play’n GO as well as many other popular providers.
What’s more, Videoslots Casino have won several Casinomeister awards so far. In our interview with Daniel Hansen, the Head of Games at Videoslots Casino, you’ll find out more about their strategy and you’ll see what makes them so unique and successful.
After years of hard work, Videoslots managed to become one of the leading brands with global recognition and respect in the industry. From your perspective, what makes Videoslots such a unique place to play online slots?
Videoslots is unique in its casino offering in that we not only provide a huge array of slots from reputable suppliers, but we also offer innovative gamification concepts which give our casino a different dimension. In what is a hugely competitive marketplace, it is important we provide our customers with not only the best games, but also the best user experience.
Our innovation in new products, such as Battle of Slots, has been extremely successful in attracting new customers. The product is a gamification concept that allows players to compete against, and socialise with other players in a poker-style lobby with the aim of winning large, guaranteed prize pools. These innovations are key to increasing average gameplay time as well as extending the lifetime of existing players on our site.
So far, you have signed with more than 45 leading software providers to provide games to your collection, which is an excellent platform to provide the games players look for. How often do you add new games to your catalogue?
We are always moving forward with our slots content and we look to introduce new games most weeks to ensure we have the best range on the market. We are set to consolidate our position as the leading slots operator with many new deals to be announced very soon.
You’ve also added almost 2000 online slots to your portfolio and that number keeps rising constantly. Is your strategy to continue growing into an online casino with the greatest number of games in the market?
It is certainly one part of our strategy to offer the most games on the market but only indirectly. We aim, and do, provide the best and largest variety of games to our customers to ensure their experience at Videoslots is the best it can be.
It is exciting to be on the cusp of reaching 2,000 online slots to our player base and we are sure many more landmarks and records will be broken over the next few years.
Where do you receive feedback from your customers and how valuable is the information to you?
Feedback is hugely important to us when it comes to improving our products, seeing what kind of games are popular, and also how to improve our site. We constantly keep an eye on what players are saying across portals such as AskGamblers as well as various online forums, and we also compile all feedback fed to our customer service representatives.
Through feedback we have developed various online tools aimed at improving the user experience on our site such as Max Bet Protection, where players can limit their maximum stake per spin, as well as creating campaign weekends incorporating our Casino Races and Battle of Slots products.
As you have mentioned, in order to provide the best gaming experience to your customers, you have created the ultimate multiplayer experience called Battle of Slots. The innovative feature is giving players a chance to compete against each other in a Battle, to socialize, and try different video slots. Even though this gamification concept was launched back in October 2015, Battle of Slots has just got a whole lot better. Can you please explain why?
Battle of Slots has seen considerable growth in its popularity since its introduction back in 2015 and we have continued to develop the product ever since. It was so revolutionary when it first came to market due its level of gamification and social aspects. These were rarely seen in the casino world at the time and this is what we have looked to build on.
We have recently added a new feature, “Joker”, where on pre-registration of their chosen Battle, players are entered into a draw to become the Battle’s “Joker”, and if successful, will have their winnings doubled should they go on to win. Pre-registrations have doubled since introducing this which has meant more Battles are fought, and ultimately, bigger prizes are on offer to our players. We have more features to supplement Battle of Slots in the pipeline, so watch this space.
Another huge success has been our campaign weekends, where we promote one slot over a 48-hour period by offering higher jackpots, more Free Spins and more Battle lobbies. We have broken player registration, minutes per play and number of Battles records over recent campaigns as customers flock to our site and enjoy our quality offering.
As an online casino with one of the greatest offers of online slots and casino games, you have won several Casinomeister awards so far. What makes the Videoslots Casino such a prestigious award winning website?
We believe the online casino environment has huge potential and we look to build the best possible website for our customers, including the best slots and customer service. It is not good enough to simply have a catalogue of games and slots and wait for customers to play them. It is our job to engage our players, whether that’s by providing great content, reward and bonus opportunities, building the latest products or all the above.
We must continue pushing forward to create an immersive environment where players enjoy our games whether on their own, or with friends and fellow players in our Battle of Slots lobbies.
How hard is it to succeed in the iGaming industry nowadays?
It’s been a lengthy process, with a lot of resources and expertise going into Videoslots leading industry position, but we have shown that with the right approach and treatment of your players, in well-regulated markets, success is possible to all good operators.
There is no doubt that the industry is becoming more competitive but this just means we must be more progressive, more engaging and more pro-active with our casino and its products.
Where do you see the future of online gambling?
The future is looking bright for online gambling, with operators and suppliers developing strong relationships to improve the quality of online games on the market, to the benefit of both players and operators. We have seen a huge uptick in player registrations in recent months and if this is similar across the industry, demand is stronger than ever for high-quality gaming offerings.
It has also been encouraging to see improved regulation across Europe over recent years and this will help secure the future of the industry in the long run. Many more regulatory bodies are seeing the benefits of a well-run, fair online gaming sector. We will continue to work with these to ensure we are fully operative within their frameworks but also to provide our expertise in what is best for a balanced online gaming industry.