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Google to allow gambling aps in 15 more countries

Google to Allow Gambling Apps in Fifteen More Countries

Listen up because this is big news for players around the world as Google announced it will allow gambling apps to be featured on Google Play in more countries. The internet giant said that gambling apps in the Google Play store will be available in 15 more countries, including the US, starting from 1 March 2021.

The update will include real-money gambling as well as daily fantasy sports apps. It will be extended to online casinos, lotteries, and sports betting, too. This is great news for developers as it will allow them to advertise in the Play Store.

Google Announces Big Changes

Just a few years ago, Google opened up its Play Store for online gambling operators in the UK, Ireland, France, and Brazil, with plans to extend the offer further.

Now, Google announced that from March this year operators from 15 additional countries will be allowed to publish their apps with Google, including but not limited to Australia, Belgium, Canada, Colombia, Denmark, Finland, Japan, Mexico, New Zealand, Norway, Romania, and Spain.

Operators from fifteen more countries will now be allowed to publish their gambling apps in Google Play Store.

The online sports betting and gaming industry has experienced rapid growth in the United States. Operators will now benefit from distributing their Android-powered apps with Google.

Addressing Challenges

Until now, players could download Android online gambling apps directly from the operator's website. However, this also meant that they needed to update those apps manually, as well as bypass their phone security settings. Advertising apps and reaching the relevant demographics was also more difficult.

Google will now help to address these challenges and operators will also be given a chance to reach bigger audiences more efficiently.

The tech titan did not specify whether it intends to bring in any rules regarding app design and UX, similar to Design Guidelines introduced by Apple. All app owners are advised to create their apps including the latest design trends and include as much native functionality as possible to future-proof their products in order to create the most enjoyable experience possible for their customers.

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