The global leader in gambling technology Playtech was the first one to get recognition for its effort in prioritizing customer protection from the UK’s leading advice, a support information provider for all those affected by gambling problems - GamCare.
Acknowledgement for their effort was given for their platform operations and casino products.
B2B Safer Gambling Standard
This newly developed benchmark named "B2B Safer Gambling Standard" evaluates the steps gambling businesses have made to keep their customers out of harm's way. The main reason for its introduction is to recognize the companies who truly put an effort to protect their customers from damage to their well-being through gambling.
Head of safer gambling standards at GamCare, Hayley Jane Smith said that Playtech received Advanced level 2 out of 3 of their B2B Standard for casino product and platform operations licensed in Great Britain.
GamCare noted that they were impressed by Playtech’s new “sustainable success” business strategy along with the inclusion of an outside Stakeholder Advisory Board and a “safety-of-their-players-above-everything-else” attitude.
GamCare is impressed by Playtech’s new “sustainable success” business strategy, inclusion of an outside Stakeholder Advisory Board, and the priority given to player safety.
Moreover, great appreciation was shown for the ‘Playtech Protect’ which connects all of Playtech’s secure gambling techniques, solutions, services and technology, and offers a range of new opportunities. BetBuddy was also mentioned as a source of many industry solutions.
Undivided Focus on Improvements
Before the accreditation was granted, Playtech’s focus was put to a test through a review of their business inner workings, product design, other B2B business operations, and company culture.
The whole operation demonstrated an undivided focus on improvements to their attitude towards safer gambling all the while providing the market with leading products to gambling operators.
Besides mentioning that they are extremely honoured to receive this accreditation, senior regulatory affairs and compliance manager at Playtech Richard Bayliss noted that they truly appreciate the recognition of their efforts to put the safety of their players first.