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From Competitors to Partners

From Competitors to Partners

One of the world’s largest online casino software providers Microgaming just signed a strategic deal with Evolution which is another leading software provider for live casinos. Now, this may come as a shock for some of you, and you are probably wondering where? How? Why? If you do, you should definitely keep on reading because we’ve got the scoop.

What’s the deal with this deal?

What’s the deal is probably a no brainer, but if it’s not, here comes the explanation. Location of this deal signing is The Isle of Man, the signing parties are Microgaming and Evolution Gaming. In this deal it is stated that Evolution is going to become the preferred provider of live casino services to all of the Microgaming’s European focused customers.

For those of you that didn’t know, Microgaming is globally running over 400 online gaming sites, and now, most of them will get the privilege to try the new Evolution.

When everything surrounding this deal wraps up, Betway will be the first in line to take on Evolution’s live casino across their desktop and mobile platforms. For those of you who don’t know, Betway Casino is a high-profile sportsbook and gaming brand. The UK and Belgium markets will be the first test this new live casino solution.

What does the deal imply?

We’ve already established the live casino solution, but what does that actually imply? Well, Betway decided that in their offer will be included standard and VIP live games streamed directly from Evolution’s Latvia studio, and some localized casino services such as London Roulette streamed from native speaking tables.

Former competitors decided to join forces when it comes to offering live casino services to licensees

We are all familiarized with the fact that these two providers have been on the opposite sides for ages but apparently there’s a thin line between love and hate, or in this case between competition and partnership.

What do the accomplices think of this deal?

By the looks of it, both sides seem to be more than satisfied with the signing of this deal, and if I may say so, they both stand to win a lot. This is likely to be one of the most strategic deals ever made.

According to the word of Evolution Gaming’s CEO, Microgaming is a giant in the gaming world, and they have set high standards in this industry which is why Evolution team is proud to establish this type of relationship with them.

Both Microgaming and Evolution have one goal in mind – to offer the best live casino experience to players.

The Microgaming CEO’s take on this deal is pretty much similar to that of the Evolution’s CEO. According to Microgaming’s CEO this deal is only one more proof of their commitment of delivering unrivalled gaming to their clients.

This deal benefits everyone, and it is just a stepping stone in the Evolution Gaming new expansion strategy. So, don’t be surprised if there’s more similar deals waiting around the corner.

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