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Flutter introduces new spending limit policy for young people

Flutter Unveils £500 Monthly Spending Backstop for People Under 25

Flutter Entertainment unveiled its latest policy that will see the introduction of a monthly spending limit of £500 for all customers under 25 years of age.

The decision was based on Flutter’s polls, which found that 77 percent of regular gamblers and 78 percent of the 18-24-year-old demographic approved of the measure.

Enhancing Protection of Young Customers

The latest policy from Flutter will be applied across the group’s Paddy Power, Betfair, and Sky Betting & Gaming brands in the United Kingdom and Ireland, as the operator seeks to “further enhance protections for younger customers and encourage sensible spending across its platforms”.

“People under the age of 25 are likely to be experiencing a number of significant life changes, such as gaining independence for the first time and learning how to manage their finances,” said Conor Grant, CEO of Flutter UK and Ireland.

The operator notes that customers under 25 years of age will be allowed to demonstrate an income that can sustain higher spending limits, although it noted that each request will be subject to “a detailed process” before getting approval.

Flutter is continuously looking at ways to enhance protections for our customers, particularly the young or potentially vulnerable, company CEO Conor Grant said.

The move is part of Flutter’s affordability triple step framework, a risk-based offering that relies on real-time data when monitoring player activity and behaviours in an effort to ensure that gambling remains safe for customers.

“We want anyone who decides to gamble when they come of age to get in the habit of setting sensible spending limits and this measure is the latest we are introducing to help make this happen,” Grant explained.

Protecting the Young on Social Media and Search Engines

Apart from the new deposit limit policy, Flutter has also made effort to avoid targeting consumers under 25 with ‘paid for’ social media advertisements.

Furthermore, the operator has put in a request for gambling advertisements on search engines to offer clarity about the targeting of people over 18 years of age. Earlier this year, Flutter introduced a credit card ban for retail and online transactions alike.

“We will be sharing our thinking and data with the government and hope this new measure helps in terms of providing further ideas, evidence, and potential solutions as it continues its review of the gambling legislation,Grant said.

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