Once again, the world’s leading online gambling companies will meet at one place to recognize and congratulate operational excellence and commercial success in the world of online casinos and iGaming affiliate programs. The EGR Marketing and Innovation Awards 2018 shortlist is out so let’s have a look at what the industry is going to celebrate and why.
Entries are Closed and Here’s the Shortlist
When a player heads over to an online casino to enjoy playing online slots he probably doesn’t think much of the people who make that all possible. An army of hard-working staff stands behind the success of every serious iGaming company bringing their visions one step closer to players.
Like in most other industries, it is common practice in online gambling to organize events such as EGR Marketing and Innovation Awards 2018 where executives and employees from the niche can see what they do right and what can be improved.
EGR’s Marketing and Innovation Awards event attracts over 250 professionals from the entire industry, awarding the ones who went the extra mile to bring something new to the iGaming in the past 12 months.
Without further ado, here’s the list of 20 categories for the most innovative and creative operators in the online gambling space:
- Affiliate marketing campaign
- Innovation in sports betting
- Innovation in mobile and tablet
- Casino marketing campaign
- Sportsbook marketing campaign
- Innovative start-up
- Innovation in compliance and responsible gambling
- Innovation in casino
- CRM campaign
- Innovation in social casino
- Best omni-channel solution
- Bingo marketing campaign
- Poker marketing campaign
- Innovation in bingo
- Best native app
- Personalized marketing campaign
- Mobile marketing campaign
- Social marketing campaign
- Innovation of the year
- Brand of the year
Reserved solely for the gambling operators, the EGR Marketing and Innovation Awards ceremony will take place on the 20th of June 2018 at the Hurlingham Club in London. The show will be hosted by Alun Cochrane, a Scottish-born comedian.
Word about the Judging Process
EGR gathers a team of independent, knowledgeable judges and the list is being updated every year. The judges possess an in-depth iGaming expertise and have to sign a disclaimer prior to the judging process in order to avoid any possible conflict of interest.
The full list of judges will be announced once the judging process is completed so that judges can not be influenced by third parties. It is important to note that awards will be given in categories where at least two or more submissions have been received.
As for the process, it starts when the judges read and analyze the submissions, whereby each judge gives points for every individual criterion per category. Once the judges submit their scores, the winners are calculated by the online judging platform. The judging period lasts from the 13th of April 2017 until the 13th of April 2018.
We congratulate all the nominees, and may the best companies win! Good luck!