Betsson has extended their existing partnership with Gaming Innovation Group which has resulted in the addition of the groups GiG Comply automated marketing compliance tool. The addition is the latest in a number of similar agreements that have been rolled out by GiG.
Betsson Group announces an extension to their ongoing partnership with Gaming Innovation Group which sees the addition of a compliance tool.
The online gambling form has praised a “very strong tool” which will aid the company in a “very important element in their business strategy”.
Betsson Adds a New Compliance Tool
GiG Comply lets operators set up their own criteria and checklist parameters to scan and check affiliate website s for content that includes igaming code red words, links and regulatory requirements across multiple jurisdictions.
Jonas Warrer, CMO at GiG said “It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year.
Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance ”
GiG Comply works by using its rule engine to analyse real snapshots from affiliates’ campaigns whilst also providing operators with promotional content that is being used in their brands’ promotions.
As well as helping the online gambling group to make sure they remain proactive with marketing efforts, it also provides confidence that affiliates are aligned with their brand. It is there to ensure responsible gaming measures are visible on the appropriate pages and that terms and conditions are up to date.
“Compliance is a very important element of our business strategy at Betsson Group Affiliates, and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in” said Sebastian Jarosch, Head of Affiliates at Betsson Group.
Betsson Group now follows the likes of DT9 Media, Betway, PlayStar Casino, Novibet, Pixelbet, and Kaizen Gaming by signing up with GiG for their marketing compliance tool.