The Apple Watch is scheduled for release on 24th April, and its launch may be an opportunity for online casinos to reach players in a whole new way. Although no companies have yet come forward with any official plans, players could find themselves playing slots and other casino games with just a tap on the wrist in just a few months.
A look at the Apple Watch
The Apple Watch will be the company’s first entry into the world of wearable technology. The product will be available in three different varieties: the regular Watch, the Watch Sport, and the luxury-style Watch Edition. Although each one offers different external features, they are all powered by a single operating system that will ensure all users have access to all applications that are developed for the platform.
Apple have designed their Watch line to provide people with the convenience of a traditional watch combined with on-the-go productivity, with many of the most popular iPhone apps (Weather, Mail, Messages, Music, Passbook, etc.) built-in. More importantly, developers will be able to create third-party apps for the device.
Potentially opening the doors to a new way of gaming
Although the Apple Watch will not feature a traditional web browser that is required by the majority of today’s HTML5-powered casinos, gaming companies will have the ability to design apps using the WatchKit SDK. This would make it possible for casinos or gaming software platforms to create games designed for those who want to play right on their wrist.
Uncertainty about demand
Although gaming companies have the ability to enter the Apple Watch segment, it’s unclear whether any of them feel it is currently a worthwhile thing to do. So far no casino or software platform has announced any plans to provide their games to players using an Apple Watch.
The most obvious reason for this is uncertainty about the success of the Apple Watch itself. Analysts from Forbes believe that the device will be met with sub-par sales, and it’s unclear whether there’s enough demand for this wearable technology for it to gain any substantial market share in a world already dominated by smartphones and tablets.
The Apple Watch also requires an iPhone (version 5 or newer) for functionality. Given that players can already enjoy a rapidly growing number of high-quality games on virtually all smartphones (including iOS, Android, and Windows Phone devices), it remains to be seen whether the demand for smartwatch gaming is great enough to merit the development of casino apps for the device.