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Affiliate Marketing Masterclass confirmed for BOSA 2019

Affiliate Marketing Masterclass Confirmed for Betting on Sports America

Only three weeks from now, Betting on Sports America conference will take place in New Jersey, USA. More precisely, the event is scheduled to start on the 23rd of April and last until the 25th of April, 2019. Delegates attending the upcoming conference will be given the chance to learn about how affiliate marketing will shape up in the newly open US market, as part of the Affiliate Marketing Masterclass on 24th of April.

Affiliate Masterclass at BOSA

The Masterclass is free to attend, delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann Johnstone, who will be teaching key strategies for creating successful affiliate programs. Namely, she will talk about key subjects such as understanding how affiliate marketing fits in with affiliate acquisition strategy and developing effective affiliate marketing strategies to support revenue growth in a regulated environment.

The Affiliate Marketing Masterclass will run from 2:00 to 5:00 pm and will consist of 3 parts:

  • ‘Affiliate marketing – the then and now’ looking at the evolution and development of affiliate marketing, as well as the best ways that operators can cooperate with affiliates
  • An expert lead forum discussion with digital marketing experts, which will have much more of a focus upon the US market, analysing the value that affiliates will hold in the acquisition funnel for USA marketers to benefit from
  • Identifying what the vital building blocks are for a program to be successful including core exercises for brands to expand their program reach 

Johnstone, who has over two decades of experience in digital marketing and iGaming industry, is considered an affiliate expert having spent her career building acquisition programs for blue chip brands such as Party Gaming, Neteller, Skrill, and Income Access (The Paysafe Group).

She commented: “If you want to understand how affiliate marketing will help your business reach more new customers, you’ll want to be in the Affiliate Masterclass at Betting on Sports America. We’ll cover everything from building a successful strategy to understanding exactly how to make your performance marketing strategy work in a regulated climate."

Johnstone will cover everything from building a successful strategy to understanding exactly how to make performance marketing strategy work.

She also added: "Those present will be able to meet experts who know the market, can help you enter it and get you up and running successfully driving new sales. It’s Affiliate Marketing, made simple.”

Likewise, the Masterclass will offer attendees the chance to learn about and understand the affiliate sector, with discussions on how to augment an acquisition strategy and employ fundamental building blocks to create fast tracked program delivery.

Reaching the Audience

Furthermore, during the main Betting on Sports America agenda, there will be a session dedicated to the role that affiliates will play in the new US market as part of a panel titled “Reaching an audience - where do affiliates sit in the new market?”

The industry experts will be looking at potential regulations facing affiliates and online casino operators, and the impact these may have. Here’s a list of the experts: 

More on Betting on Sports America

Betting on Sports America, scheduled to be held 23-25 April in New Jersey, is the largest dedicated sports betting conference and exhibition in the USA. The event is expected to boast 175 leading industry speakers across 40 sessions, with 60 exhibitors displaying their latest products on the 61,000 sq ft exhibition floor at the Meadowlands Exposition Center.

Delegates will be treated to world class hospitality with plenty of business and networking opportunities in New Jersey (Meadowlands Racetrack) as well as New York (40/40 Club and Sky Room Rooftop Bar).

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