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A Time to Think Campaign is Launched as the New Safer Gambling Message

A ‘Take Time to Think’ Campaign is Launched as the New Key Safer Gambling Message

A ‘Take Time to Think’ campaign has been introduced by the Betting and Gaming Council (BGC) which aims at encouraging customers to use a variety of safer gambling tools offered by its members. 

Raising Awareness of Safer Gambling 

Extensive customer research was carried out alongside engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible gambling.

The campaign will now replace ‘When the Fun Stops, Stop’ as the regulated industry’s key safer gambling message. 

The BGC has launched a new Take Time to Think campaign, aimed at encouraging customers to use safer gambling tools.

Conor Grant, Chief Executive Officer of Flutter UK and Ireland said “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.”

“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”

Hitting the TV Screens 

The campaign will be launched through a series of TV adverts that will show customers pausing mid-play to consider using safer gambling tools. Operators have also been urged to adopt the message across both online and retail businesses. 

“Ensuring our customers have an enjoyable experience when playing with us is our highest priority, and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming,” said Grainne Hurst, Director of Corporate Affairs at Entain.

The campaign is set to become even more successful than its predecessor when it comes to encouraging players to use safer gambling tools provided to them by operators. These include anything from setting deposit limits to taking time outs or even self-e­xcl­usi­on. ­

A Well Funded Campaign

The multi-million-pound campaign has been funded by BGC members, William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming. “I am absolutely delighted that our members have signed up to this fantastic campaign,” said Michael Dugher, Chief Executive of the BGC.

Dugher added “Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

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