Ag Awards

William Hill Affiliates review

  • Represent strong brands
  • Aim to process commission payments within 7 days
  • CPA deals available on request
  • Attractive sub-affiliation program
  • NetRefer software
  • Negative carryover
  • Bundling
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William Hill Affiliates is the official casino affiliate program responsible for marketing an unparalleled group of well-known Online Casinos, Poker Rooms, Bingo Rooms and Mobile products. Their flagship brand is the renowned William Hill Casino that has been present in the industry since 2008 offering the variety of games from the best gaming suppliers. 

Commission details

All members at William Hill Affiliates will be enrolled in their net revenue share plan. This scheme pays affiliates a percentage of the net revenue that their referred players generate at both casinos.

The first three months the commission will be paid a higher share. However, after this initial period ends, affiliates will get a slightly lower portion. These are fixed rates and do not fluctuate depending on the affiliates performance.

William Hill Affiliates has a negative carryover policy. This means that any negative balance at the end of the month will be carried over to the next month. Moreover, there is bundling of earning and a unique commission is received for all brands within the affiliate program.

Additionally, the program also offers CPA (Cost per Acquisition) as an alternative commission scheme per request.


William Hill Affiliates offers an attractive multi- tier sub-affiliation program, that allows affiliates to earn extra commission based on direct affiliate referrals to the program.

Payment Details

At William Hill Affiliates they aim to process all commission payments within 7 days and there several payment options available, including Skrill, Neteller, and PayPal. All commission payments will be sent in Euros and US dollars only and there are no additional Admin Fees charged to the commission.


The William Hill Affiliates program utilises the internationally recognised market leading affiliate software NetRefer. Affiliates can take advantage of advanced reporting tools for tracking statistics to maximise returns and referrals.

Affiliate Program Details AP Details
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William Hill Affiliates Reviews by Players


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PPStaking 3 reviews
United Kingdom
Reviewed on June 12, 2018


Good customer service.
Regular payments. (Minimum limit of 100 euro)
No problems. No complaints. Smooth service


As with all other affiliate companies I've experience, I haven't received the 30% stated, and instead have received something around 11-16%.
If you do not continually refer players then you are reverted to the 2% deal.
MariusB 14 reviews
Reviewed on May 17, 2016


William Hill Affiliate Program is not a program for people who like to build or grow a business.

1. no life long rev. share
2. People at William Hill talk but do not keep their promises
3. William Hill does not do any contracts - just emails - always with the possibility to terminate them any time.
4. Not trustworthy at all

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William Hill Affiliates complaints

  • 0 of 1 resolved
  • 3 days avg response
  • 4 days avg complaint life
  • 1172 USD avg amount

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