- Most of its brands are US-facing
- Multiple revenue share tiers available
- No negative carryover
- 2-tier sub-affiliation plan offers additional income
- Payments can be made through several methods
- Low $/€60 threshold for most payment methods
- No admin fees taken from commissions
- Earnings from different casino brands are bundled
- High $/€1,000 threshold for bank wire payments
- No CPA or alternative commission schemes available
VIP Affiliate is the name of a large casino affiliate program responsible for promoting a network of online gaming sites, including Free Spin Casino and Cherry Gold Casino to name a couple. The majority of these are US-facing. Although some brands share common games, there is a mix of different providers and focuses throughout the group’s sites, including Real Time Gaming, Rival, and Saucify brands. VIP Affiliate is under the jurisdiction of Curacao.
VIP Affiliate compensates all affiliates through a revenue sharing model. Affiliates refer players to any of VIP Affiliate’s sites and receive a share of the net revenue that they generate for that casino. These commissions are good for the lifetime of the players; VIP Affiliate does not have any clauses in its contract that give it the right to curb commissions or un-tag players.
Unlike most other affiliate programs, VIP Affiliate offers multiple revenue tiers. This enables affiliates to choose the model that produces the highest returns for their expected level of performance.
Unfortunately, earnings across all of VIP Affiliate’s brands are bundled. This can often result in a net loss at one casino offsetting net profits at others. However, there is no negative carryover to worry about.
VIP Affiliate does not offer its members any CPA or alternative commission plans at this time.
Regardless of which revenue sharing plan an affiliate chooses, they can increase their revenue through a 2-tier program. VIP Affiliate will pay them a fee equal to a fixed share of all direct sub-affiliates’ earnings each month. The percentage varies depending on which primary revenue sharing plan the affiliate chooses.
VIP Affiliate pays all of its partners any qualifying commissions within the first 15 days of each month. The minimum payout threshold for affiliates who receive payment by EcoPayz, direct deposit, Neteller, or Skrill is only $/€60. Unfortunately, it’s $/€1,000 for those who prefer or must be paid by bank wire transfer. No admin fees are taken from the commissions.
VIP Affiliate uses the Rival software engine for its affiliates. This software is fairly basic when compared to more advanced third-party solutions, but it does offer essential tracking and integrated marketing materials.