Playbet Affiliates is the official casino affiliate program of Playbet Casino, an online gaming site that offers both and NetEnt slots and other casino games as well as poker and sports betting. The brand was created in 2012 and caters primarily to Greek players. Legal restrictions prevent Playbet Affiliates from marketing to residents of the US. Playbet Affiliates brands are licensed by the jurisdiction of Malta.
Playbet Affiliates uses a traditional revenue share program to incentivise its members. The structure rewards affiliates on the basis of net gaming revenue generated by referred players. The exact percentage an affiliate receives depends on which tier their referred net revenue falls into. The more revenue their players generate, the greater a commission that affiliate will receive.
Members of the Playbet Affiliates program can count on steady commissions as long as they have successfully referred players. There is no negative carryover, which prevents a net loss for the casino in one month from affecting future commissions. Also, since Playbet Affiliates only promotes a single casino, there are no bundling concerns.
Currently no CPA (cost-per-acquisition) or other alternative commission plan is available.
Affiliates can greatly increase their income with the Playbet Affiliates sub-affiliation program. This is a 4-tier program that rewards affiliates not just for direct referrals but for the success of affiliates even further down the line. Referrers earn a fixed commission based whether their sub-affiliates are in the first, second, or third tier below them.
Playbet Affiliates pays affiliates through their choice of payment method. There are several to choose from: Neteller, Skrill, bank wire transfer, or credit to an eligible MasterCard or Visa. The only downside to the payment policy is that all commissions are payable in euros only. Affiliates who reside outside of the Eurozone will need to consider whether the foreign exchange risk and currency conversion costs are worth it.
Playbet Affiliates uses NetRefer software. This is one of the most popular platforms for casino affiliate marketing firms, and for good reason. The affiliate dashboard makes it easy to track progress over time and investigate key information. Additionally, custom reporting features and numerous features enable affiliates to make informed decisions about their marketing strategies.
- Promotes only one casino (no bundling to worry about)
- No negative carryover on commissions
- Generous 4-tier sub-affiliation plan
- Payments can be made by Neteller, Skrill, bank wire transfer, MasterCard, or Visa
- Uses well-known NetRefer software
- Not marketed to US players
- No CPA or other types of commission plans available
- Commissions only paid in euros