Kindred Affiliates is the casino affiliate program responsible for promoting Maria Casino and Unibet Casino. These brands both offer players leading games from Microgaming, NetEnt, Jadestone, and more, along with popular sports betting, bingo, and poker offerings. The program itself has a history dating back to 1997 and markets to players in most parts of the world, except the US and a few other regions. Kindred Affiliates is licensed under the government of Malta.
Most partners of Kindred Affiliates stick with the default revenue sharing scheme. Under this plan, the affiliate gets paid a portion of the net revenue that his or her players generate for Kindred brands. The basis of this is gross gaming earnings minus taxes, betting duties, third party commissions and fees, financial transactions, bonuses and other promotional funds, and chargebacks.
Under this scheme, the commission percentage is determined monthly based on affiliate performance. The more revenue the affiliate’s players generate, the greater the share of that revenue he or she is entitled to as commission, up to the maximum revenue tier.
Unfortunately for affiliates, this plan does carry forward negative balances. This ultimately means that losing months will have an impact on future profitability since no commissions are paid until a negative balance is earned back.
Kindred Affiliates is open to negotiating alternative commission plans with experienced affiliates. Such plans may include CPA (cost-per-acquisition) agreements and hybrid plans that combine both CPA and revenue sharing commissions. These alternative plans must be worked out on an individual basis with an affiliate manager.
Members of Kindred Affiliates can increase their earnings by referring others to the program. The Kindred Affiliates 2-tier scheme enables partners to place affiliate tracking links on their websites and get paid based on direct sub-affiliate performance.
Kindred Affiliates ensures that all affiliate commissions are paid within the first 15 days of each month. Affiliates must accrue at least £/€100 in earnings before they are eligible for a payment, which is a reasonable threshold by current standards. No admin fee is deducted from any commission.
Partners of Kindred Affiliates can track their business in real-time using the program’s NetRefer platform. This software solution is integrated into the Kindred Affiliates website to provide information about players, commissions, website activity, and other key statistics in real-time. Affiliates can also access the latest promotional materials without having to contact an affiliate manager.
- CPA and hybrid plans available to those who qualify
- 2-tier sub-affiliation scheme included
- Fairly low £/€100 minimum withdrawal threshold
- No admin fee taken from commissions
- Powered by NetRefer software
- Negative carryover in place