Gaming Innovation Group Affiliates (formerly known as Guts Affiliates) are the casino affiliate program that promote Guts Casino, a leading online casino that features leading slots and other casino games from Microgaming, NetEnt, Betsoft, IGT, Thunderkick, and more. The site also features a sportsbook. Many of the games can be played on both web and mobile. The casino was created in 2013 and is licensed by the British Virgin Islands.
Partners of Gaming Innovation Group Affiliates earn commissions based on a net revenue sharing scheme. This is the most common commission structure in the i-gaming affiliate industry. Gaming Innovation Group Affiliates begin by calculating the net revenue generated by the affiliate’s referred players. The commission is then paid based on the number of new depositing players the affiliate refers within the month, along percentage tiers.
Gaming Innovation Group Affiliates ensure that affiliates get the most out of their commissions with no negative carryover. This prevents months where the casino loses money on referred players from impacting future commissions. Additionally, there is no bundling since Gaming Innovation Group Affiliates only markets a single casino brand.
Affiliates can request to be placed under an alternative commission plan, such as CPA. Gaming Innovation Group Affiliates representatives must manually approve all requests to change from the default revenue share plan. Generally speaking, only affiliates with a demonstrated history can qualify for one of these alternative plans.
At the moment of writing, Gaming Innovation Group Affiliates do not offer a sub-affiliation program.
Gaming Innovation Group Affiliates do a good job of paying all affiliates within the first 5 days of each month. In order to qualify for payment, an affiliate must accrue reach the payment threshold for their preferred payment method. Those who use Neteller or Skrill only need to reach €25 in commissions. Bank wire transfer users don’t need much more: just €100. Unfortunately, a 25% admin fee is taken from these commissions.
The only downside is that commissions are paid in euros only. Partners of Gaming Innovation Group Affiliates who use a currency other than the euro will need to consider the currency exchange rate and conversion fees of their chosen payment processor or bank.
Gaming Innovation Group Affiliates are powered by the well-known Income Access software platform. This enables affiliates to get insight into their performance over time, as well as create custom reports to analyze key metrics. The platform also makes it easy to keep track of commissions and get the latest marketing materials from affiliate managers.
- No negative carryover
- No bundling
- Alternative commission plans, such as CPA, available on manual approval
- Sub-affiliation scheme available by request
- Payments made within 5 days of each month
- Commissions paid to Neteller, Skrill, or bank wire transfer
- Low €25 payment threshold; €100 for bank wire transfer
- Powered by the robust Income Access platform
- 25% admin fee taken from commissions
- Commission payments made in euros
- Not marketable to US players