Gala Partners is a casino affiliate program that promotes the Gala Coral Group of casinos and betting sites. This is one of the most prestigious UK-based casino groups with both a land-based and online presence. Its top sites include Gala Casino and the newer Gala Bingo Slots Casino. Between them, players can find leading IGT, Amaya, Ash Gaming, Playtech, and Quickspin slots and other casino games, plus more. Gala Partners is under the jurisdiction of Gibraltar.
Gala Partners offers a number of different commission plans to affiliates. The most popular choice, and the one that all affiliates are entered into at the start of their agreement, is revenue share. This plan pays affiliates a portion of the net revenue that they bring into the brand’s casinos through referred players. Net revenue is calculated across all products, although there is no bundling across brands. The percentage earned is based on net revenue generated each month.
Affiliates under this plan do not have to worry about months where referred players generate a loss for the casino. There is no negative carryover, so outstanding balances from such months will not impact future earnings.
Unfortunately, Gala Partners does have an inactivity clause. Affiliates whose tagged players show no activity at any Gala Partners casino for 60 days may have their commissions reduced to a flat 10% rate.
Gala Partners is open to negotiating CPA (cost-per-acquisition) plans as an alternative to this scheme. Under CPA, the affiliate is paid a flat one-time fee for each player who makes a deposit of an agreed upon size. The exact specifications of each CPA contract will vary from affiliate to affiliate, and not all partners qualify for such an arrangement.
Gala Partners does offer a 2-tier sub-affiliation program. This enables affiliates to refer others to Gala Partners and get paid a fee equal to a share of their sub-affiliates’ income. Exact terms of these sub-affiliation agreements may vary.
Gala Partners is consistently one of the fastest-paying affiliate programs, with most partners receiving their earnings within 5 days of the end of each month. All affiliates who accrue at least £50 in commissions are entitled to payment, after a 20% admin fee is taken from the commission due.
Members of Gala Partners can choose to receive their payments through two of the world’s largest e-wallets, Neteller and Skrill. Unfortunately, these services cannot be used for gambling-related transactions in some regions, so residents of such regions cannot be a part of Gala Partners.
All commissions are paid in British pounds sterling (GBP). Affiliates who do not use the pound will need to consider their chosen payment processor’s currency conversion costs.
Gala Partners uses Income Access software. This is one of the most popular affiliate software solutions in the industry, offering users a comprehensive suite of tracking and reporting options, as well as integrated creative materials from affiliate managers.
- Promotes one of the leading UK-based casino groups
- No negative carryover
- No bundling
- 2-tier sub-affiliation scheme available
- Fast commission payments, usually within 5 days
- Powered by Income Access
- Brands cannot be promoted to US players
- Inactivity clause can result in permanent commission decrease
- 20% admin fee deducted from commissions
- No bank wire or other universal payment method available
- Commissions paid in GBP only