Full Cream Affiliates is a UK-based casino affiliate program for multiple casinos and bingo rooms catering to UK players, including 21 Prive Casino and GDay Casino. Both of these brands offer a diverse range of high-quality slots and casino games from Amaya, Betsoft, 1x2 Gaming, and many others. These casinos cannot be marketed to US players. Full Cream Affiliates is under the jurisdiction of the UK Gambling Commission.
Members of Full Cream Affiliates will be automatically enrolled in the “standard commission structure.” This is a typical multi-tier revenue sharing program where affiliates earn a percentage of the net revenue their referred players generate for the casino. Net revenue is simply gross earnings from players minus any applicable promotional costs, transaction fees, and taxes.
Under this program, the percentage of referred net revenue affiliates earn is based on the number of depositing players they refer. The commissions are provided over a lifetime basis, meaning that Full Cream Affiliates will not phase out commissions for long-term players. Additionally, there is no activity quota, and affiliates don’t have to worry about losing their relationship with Full Cream Affiliates solely because of no new depositing players.
The commission payment policy is favourable to affiliates. There is no bundling of earnings, meaning that losses at one casino don’t offset a positive balance from another.
There is also no negative carryover with the exception of high rollers. If Full Cream Affiliates determines that an affiliate’s player is a high roller – negative net revenue of €5,000 or more in a single month is the standard rule – his or her balance will be kept separate, and his or her negative earning months will carry over. This way, affiliates can still earn from their other players even if they have an outstanding negative balance from one or more high rollers.
Full Cream Affiliates does not offer a sub-affiliation program at this time.
Those who are a part of Full Cream Affiliates must request their commissions manually; they are not automatically credited to affiliate accounts. The timeframe to request is between the 7th to the 14th of each month. Payment may be made by Neteller, Skrill, or wire transfer.
Full Cream Affiliates has a low minimum payment threshold of €100, and there are no administrative fees to worry about. In the event that an affiliate does not reach this amount, or they do not request payment in the given timeframe, their earnings will simply by rolled over to the next month.
Full Cream Affiliates uses eGass software to track affiliate and player activity. This software is used by multiple affiliate programs. Although it is less common than some other platforms, it offers comprehensive reporting, an easy-to-use dashboard, and advertising materials that can be updated frequently.
- Markets multiple well-known UK casinos
- Commission percentage increases based on number of active players
- No bundling
- No negative carryover (except for high rollers)
- Offers payment by Neteller, Skrill, or wire transfer
- Low payment threshold of €100
- No administrative fees charged to commissions
- Robust eGass software makes tracking easy
- Not marketed to US players
- High roller policy
- No sub-affiliation program
- Commissions must be manually requested between the 7th and 14th